Global Brand Strategy: World-wise Marketing in the Age of Branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Palgrave Macmillan
2017
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXIV, 319 Seiten) 33 Illustrationen |
| ISBN: | 9781349949946 |
| DOI: | 10.1057/978-1-349-94994-6 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 639675 |
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| _version_ | 1806180757686714368 |
| any_adam_object | |
| author | Steenkamp, Jan-Benedict E. M. |
| author_GND | (DE-588)170618226 |
| author_facet | Steenkamp, Jan-Benedict E. M. |
| author_role | aut |
| author_sort | Steenkamp, Jan-Benedict E. M. |
| author_variant | j b e m s jbem jbems |
| building | Verbundindex |
| bvnumber | BV044207088 |
| classification_rvk | QP 624 QP 680 |
| classification_tum | WIR 000 |
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| ctrlnum | (OCoLC)971202802 (DE-599)BVBBV044207088 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1057/978-1-349-94994-6 |
| format | Electronic eBook |
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| id | DE-604.BV044207088 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:29:59Z |
| institution | BVB |
| isbn | 9781349949946 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613482 |
| oclc_num | 971202802 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-188 DE-83 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-188 DE-83 |
| physical | 1 Online-Ressource (XXIV, 319 Seiten) 33 Illustrationen |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2017 ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spellingShingle | Steenkamp, Jan-Benedict E. M. Global Brand Strategy World-wise Marketing in the Age of Branding Business Marketing Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Führung Globalisierung Wirtschaft Welt (DE-588)4065341-9 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4065341-9 (DE-588)4144679-3 (DE-588)4125431-4 |
| title | Global Brand Strategy World-wise Marketing in the Age of Branding |
| title_auth | Global Brand Strategy World-wise Marketing in the Age of Branding |
| title_exact_search | Global Brand Strategy World-wise Marketing in the Age of Branding |
| title_full | Global Brand Strategy World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp |
| title_fullStr | Global Brand Strategy World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp |
| title_full_unstemmed | Global Brand Strategy World-wise Marketing in the Age of Branding by Jan-Benedict Steenkamp |
| title_short | Global Brand Strategy |
| title_sort | global brand strategy world wise marketing in the age of branding |
| title_sub | World-wise Marketing in the Age of Branding |
| topic | Business Marketing Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Führung Globalisierung Wirtschaft Welt (DE-588)4065341-9 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Business Marketing Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Führung Globalisierung Wirtschaft Welt Markenpolitik Internationales Marketing |
| url | https://doi.org/10.1057/978-1-349-94994-6 |
| work_keys_str_mv | AT steenkampjanbenedictem globalbrandstrategyworldwisemarketingintheageofbranding |