Advances in Chinese Brand Management:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Palgrave Macmillan
2017
|
| Schriftenreihe: | Journal of Brand Management: Advanced Collections
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (X, 354 Seiten) |
| ISBN: | 9781352000115 |
| DOI: | 10.1057/978-1-352-00011-5 |
Internformat
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| 650 | 4 | |a Multinationales Unternehmen | |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 639659 |
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| _version_ | 1806180757655257088 |
| any_adam_object | |
| author2 | Balmer, John M. T. Chen, Weifeng |
| author2_role | edt edt |
| author2_variant | j m t b jmt jmtb w c wc |
| author_GND | (DE-588)135658527 |
| author_facet | Balmer, John M. T. Chen, Weifeng |
| building | Verbundindex |
| bvnumber | BV044207061 |
| classification_rvk | QP 624 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (OCoLC)971508366 (DE-599)BVBBV044207061 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1057/978-1-352-00011-5 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | China (DE-588)4009937-4 gnd |
| geographic_facet | China |
| id | DE-604.BV044207061 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:29:59Z |
| institution | BVB |
| isbn | 9781352000115 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613455 |
| oclc_num | 971508366 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (X, 354 Seiten) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | Journal of Brand Management: Advanced Collections |
| spellingShingle | Advances in Chinese Brand Management Business Market research Customer relations / Management International business enterprises Business and Management Customer Relationship Management Market Research/Competitive Intelligence International Business Multinationales Unternehmen Wirtschaft Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4144679-3 (DE-588)4009937-4 (DE-588)4143413-4 |
| title | Advances in Chinese Brand Management |
| title_auth | Advances in Chinese Brand Management |
| title_exact_search | Advances in Chinese Brand Management |
| title_full | Advances in Chinese Brand Management edited by John M. T. Balmer (Brunel University London, UK) and Weifeng Chen (Brunel University London, UK) |
| title_fullStr | Advances in Chinese Brand Management edited by John M. T. Balmer (Brunel University London, UK) and Weifeng Chen (Brunel University London, UK) |
| title_full_unstemmed | Advances in Chinese Brand Management edited by John M. T. Balmer (Brunel University London, UK) and Weifeng Chen (Brunel University London, UK) |
| title_short | Advances in Chinese Brand Management |
| title_sort | advances in chinese brand management |
| topic | Business Market research Customer relations / Management International business enterprises Business and Management Customer Relationship Management Market Research/Competitive Intelligence International Business Multinationales Unternehmen Wirtschaft Marke (DE-588)4074577-6 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Business Market research Customer relations / Management International business enterprises Business and Management Customer Relationship Management Market Research/Competitive Intelligence International Business Multinationales Unternehmen Wirtschaft Marke Markenpolitik China Aufsatzsammlung |
| url | https://doi.org/10.1057/978-1-352-00011-5 |
| work_keys_str_mv | AT balmerjohnmt advancesinchinesebrandmanagement AT chenweifeng advancesinchinesebrandmanagement |