Strategic Retail Management: Text and International Cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2017
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBA01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 URL des Erstveröffentlichers Inhaltsverzeichnis |
| Beschreibung: | 1 Online-Ressource (XVI, 468 Seiten) 150 Illustrationen |
| ISBN: | 9783658101831 |
| DOI: | 10.1007/978-3-658-10183-1 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 639551 |
|---|---|
| _version_ | 1806180890327384064 |
| adam_text | Titel: Strategic Retail Management
Autor: Zentes, Joachim
Jahr: 2017
Table of Contents
Parti
1 Retail Functions................................3
Case Study: Tesco...............................13
2 Store-based Retailing - Food and Near-food................25
Case Study: Lidl and Kaufland........................38
3 Store-based Retailing - General Merchandise...............47
Case Study: Decathlon............................60
4 Online Retailing...............................71
Case Study: Zalando.............................82
5 Cross-channel Retailing...........................95
Case Study: B Q...............................109
6 Vertical Players - Manufacturers and Verticals..............115
Case Study: HUGO BOSS..........................128
Part II
7 Growth Strategies..............................141
Case Study: A.S. Watson...........................153
8 The Internationalisation of Retailing....................163
Case Study: Carrefour............................176
9 Retail Branding and Positioning......................185
Case Study: Trader Joe s...........................197
10 Corporate Social Responsibility......................207
Case Study: Otto Group............................217
xv
xvi Table of Contents
Partni
11 Store Location - Trading Area Analysis and Site Selection........229
Case Study: The Home Depot.........................243
12 Merchandise and Category Management.................253
Case Study: Whole Foods Market......................267
13 Pricing....................................279
Case Study: Amazon.............................294
14 Marketing Communication.........................307
Case Study: Coop Switzerland........................318
15 In-store Marketing..............................327
Case Study: Macy s..............................341
16 Customer Relationship Management...................351
Case Study: IKEA...............................364
Partrv
17 Buying - Strategy and Concepts......................377
Case Study: Intersport............................389
18 Logistics - Physical Distribution......................399
Case Study: Walmart.............................410
19 Logistics - Supply Chain Management and Information Management . .419
Case Study: Ahold..............................429
20 Monitoring Operational and Financial Performance...........441
Case Study: Metro..............................453
Index.........................................463
|
| any_adam_object | 1 |
| author | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- |
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| author_facet | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- |
| author_role | aut aut aut |
| author_sort | Zentes, Joachim 1947- |
| author_variant | j z jz d m dm h s k hsk |
| building | Verbundindex |
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| dewey-full | 381 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381 |
| dewey-search | 381 |
| dewey-sort | 3381 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-10183-1 |
| edition | 3rd edition |
| format | Electronic eBook |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV044206861 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:32:05Z |
| institution | BVB |
| isbn | 9783658101831 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613255 |
| oclc_num | 962261360 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 DE-384 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 DE-384 |
| physical | 1 Online-Ressource (XVI, 468 Seiten) 150 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Gabler |
| record_format | marc |
| spellingShingle | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- Strategic Retail Management Text and International Cases Business Marketing Sales management Trade Commerce Business and Management Sales/Distribution Wirtschaft Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4013974-8 (DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic Retail Management Text and International Cases |
| title_auth | Strategic Retail Management Text and International Cases |
| title_exact_search | Strategic Retail Management Text and International Cases |
| title_full | Strategic Retail Management Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
| title_fullStr | Strategic Retail Management Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
| title_full_unstemmed | Strategic Retail Management Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
| title_short | Strategic Retail Management |
| title_sort | strategic retail management text and international cases |
| title_sub | Text and International Cases |
| topic | Business Marketing Sales management Trade Commerce Business and Management Sales/Distribution Wirtschaft Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Business Marketing Sales management Trade Commerce Business and Management Sales/Distribution Wirtschaft Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung |
| url | https://doi.org/10.1007/978-3-658-10183-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029613255&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT zentesjoachim strategicretailmanagementtextandinternationalcases AT morschettdirk strategicretailmanagementtextandinternationalcases AT schrammkleinhanna strategicretailmanagementtextandinternationalcases |