Strategic Retail Management: Text and International Cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2017
|
| Ausgabe: | 3rd edition |
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBA01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis |
| Beschreibung: | 1 Online-Ressource (XVI, 468 Seiten) 150 Illustrationen |
| ISBN: | 9783658101831 |
| DOI: | 10.1007/978-3-658-10183-1 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 639551 |
|---|---|
| _version_ | 1806180890327384064 |
| adam_text | Titel: Strategic Retail Management
Autor: Zentes, Joachim
Jahr: 2017
Table of Contents
Parti
1 Retail Functions................................3
Case Study: Tesco...............................13
2 Store-based Retailing - Food and Near-food................25
Case Study: Lidl and Kaufland........................38
3 Store-based Retailing - General Merchandise...............47
Case Study: Decathlon............................60
4 Online Retailing...............................71
Case Study: Zalando.............................82
5 Cross-channel Retailing...........................95
Case Study: B Q...............................109
6 Vertical Players - Manufacturers and Verticals..............115
Case Study: HUGO BOSS..........................128
Part II
7 Growth Strategies..............................141
Case Study: A.S. Watson...........................153
8 The Internationalisation of Retailing....................163
Case Study: Carrefour............................176
9 Retail Branding and Positioning......................185
Case Study: Trader Joe s...........................197
10 Corporate Social Responsibility......................207
Case Study: Otto Group............................217
xv
xvi Table of Contents
Partni
11 Store Location - Trading Area Analysis and Site Selection........229
Case Study: The Home Depot.........................243
12 Merchandise and Category Management.................253
Case Study: Whole Foods Market......................267
13 Pricing....................................279
Case Study: Amazon.............................294
14 Marketing Communication.........................307
Case Study: Coop Switzerland........................318
15 In-store Marketing..............................327
Case Study: Macy s..............................341
16 Customer Relationship Management...................351
Case Study: IKEA...............................364
Partrv
17 Buying - Strategy and Concepts......................377
Case Study: Intersport............................389
18 Logistics - Physical Distribution......................399
Case Study: Walmart.............................410
19 Logistics - Supply Chain Management and Information Management . .419
Case Study: Ahold..............................429
20 Monitoring Operational and Financial Performance...........441
Case Study: Metro..............................453
Index.........................................463
|
| any_adam_object | 1 |
| author | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- |
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| author_facet | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- |
| author_role | aut aut aut |
| author_sort | Zentes, Joachim 1947- |
| author_variant | j z jz d m dm h s k hsk |
| building | Verbundindex |
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| dewey-full | 381 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381 |
| dewey-search | 381 |
| dewey-sort | 3381 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-10183-1 |
| edition | 3rd edition |
| format | Electronic eBook |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV044206861 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:32:05Z |
| institution | BVB |
| isbn | 9783658101831 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613255 |
| oclc_num | 962261360 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 DE-384 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 DE-384 |
| physical | 1 Online-Ressource (XVI, 468 Seiten) 150 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Gabler |
| record_format | marc |
| spellingShingle | Zentes, Joachim 1947- Morschett, Dirk 1970- Schramm-Klein, Hanna 1974- Strategic Retail Management Text and International Cases Business Marketing Sales management Trade Commerce Business and Management Sales/Distribution Wirtschaft Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4013974-8 (DE-588)4127747-8 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic Retail Management Text and International Cases |
| title_auth | Strategic Retail Management Text and International Cases |
| title_exact_search | Strategic Retail Management Text and International Cases |
| title_full | Strategic Retail Management Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
| title_fullStr | Strategic Retail Management Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
| title_full_unstemmed | Strategic Retail Management Text and International Cases by Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein |
| title_short | Strategic Retail Management |
| title_sort | strategic retail management text and international cases |
| title_sub | Text and International Cases |
| topic | Business Marketing Sales management Trade Commerce Business and Management Sales/Distribution Wirtschaft Einzelhandelsbetrieb (DE-588)4013974-8 gnd Einzelhandel (DE-588)4127747-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Business Marketing Sales management Trade Commerce Business and Management Sales/Distribution Wirtschaft Einzelhandelsbetrieb Einzelhandel Strategisches Management Fallstudiensammlung |
| url | https://doi.org/10.1007/978-3-658-10183-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029613255&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT zentesjoachim strategicretailmanagementtextandinternationalcases AT morschettdirk strategicretailmanagementtextandinternationalcases AT schrammkleinhanna strategicretailmanagementtextandinternationalcases |