Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
2017
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (VIII, 290 Seiten) 10 Illustrationen |
| ISBN: | 9789811018299 |
| DOI: | 10.1007/978-981-10-1829-9 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 639533 |
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| _version_ | 1824554585951305728 |
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| author2 | Kubacki, Krzysztof Rundle-Thiele, Sharyn |
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| author_GND | (DE-588)1084217341 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-10-1829-9 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044206836 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:54:07Z |
| institution | BVB |
| isbn | 9789811018299 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613230 |
| oclc_num | 962089674 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (VIII, 290 Seiten) 10 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights Business Market research Health promotion Business and Management Market Research/Competitive Intelligence Health Promotion and Disease Prevention Wirtschaft Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Kundenanalyse (DE-588)4304338-0 gnd Verbraucherforschung (DE-588)4187567-9 gnd Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4304338-0 (DE-588)4187567-9 (DE-588)4116549-4 (DE-588)4143413-4 |
| title | Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights |
| title_auth | Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights |
| title_exact_search | Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights |
| title_full | Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights edited by Krzysztof Kubacki, Sharyn Rundle-Thiele |
| title_fullStr | Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights edited by Krzysztof Kubacki, Sharyn Rundle-Thiele |
| title_full_unstemmed | Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights edited by Krzysztof Kubacki, Sharyn Rundle-Thiele |
| title_short | Formative Research in Social Marketing |
| title_sort | formative research in social marketing innovative methods to gain consumer insights |
| title_sub | Innovative Methods to Gain Consumer Insights |
| topic | Business Market research Health promotion Business and Management Market Research/Competitive Intelligence Health Promotion and Disease Prevention Wirtschaft Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd Kundenanalyse (DE-588)4304338-0 gnd Verbraucherforschung (DE-588)4187567-9 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Business Market research Health promotion Business and Management Market Research/Competitive Intelligence Health Promotion and Disease Prevention Wirtschaft Marketingforschung Marktforschung Kundenanalyse Verbraucherforschung Soziomarketing Aufsatzsammlung |
| url | https://doi.org/10.1007/978-981-10-1829-9 |
| work_keys_str_mv | AT kubackikrzysztof formativeresearchinsocialmarketinginnovativemethodstogainconsumerinsights AT rundlethielesharyn formativeresearchinsocialmarketinginnovativemethodstogainconsumerinsights |