Segmentation in Social Marketing: Process, Methods and Application
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Springer
2017
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBR01 UBT01 UBW01 UBY01 UEI01 UER01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (VI, 214 Seiten) 23 Illustrationen |
| ISBN: | 9789811018350 |
| DOI: | 10.1007/978-981-10-1835-0 |
Internformat
MARC
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Datensatz im Suchindex
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| _version_ | 1806180890356744192 |
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| author2 | Dietrich, Timo Rundle-Thiele, Sharyn Kubacki, Krzysztof |
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| author_facet | Dietrich, Timo Rundle-Thiele, Sharyn Kubacki, Krzysztof |
| building | Verbundindex |
| bvnumber | BV044206835 |
| classification_rvk | QP 600 |
| classification_tum | WIR 000 |
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| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-981-10-1835-0 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV044206835 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:32:05Z |
| institution | BVB |
| isbn | 9789811018350 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029613229 |
| oclc_num | 962103068 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (VI, 214 Seiten) 23 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Segmentation in Social Marketing Process, Methods and Application Business Market research Health promotion Business and Management Market Research/Competitive Intelligence Health Promotion and Disease Prevention Wirtschaft Soziomarketing (DE-588)4116549-4 gnd Segmentierung (DE-588)4180694-3 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4180694-3 (DE-588)4143413-4 |
| title | Segmentation in Social Marketing Process, Methods and Application |
| title_auth | Segmentation in Social Marketing Process, Methods and Application |
| title_exact_search | Segmentation in Social Marketing Process, Methods and Application |
| title_full | Segmentation in Social Marketing Process, Methods and Application edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki |
| title_fullStr | Segmentation in Social Marketing Process, Methods and Application edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki |
| title_full_unstemmed | Segmentation in Social Marketing Process, Methods and Application edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki |
| title_short | Segmentation in Social Marketing |
| title_sort | segmentation in social marketing process methods and application |
| title_sub | Process, Methods and Application |
| topic | Business Market research Health promotion Business and Management Market Research/Competitive Intelligence Health Promotion and Disease Prevention Wirtschaft Soziomarketing (DE-588)4116549-4 gnd Segmentierung (DE-588)4180694-3 gnd |
| topic_facet | Business Market research Health promotion Business and Management Market Research/Competitive Intelligence Health Promotion and Disease Prevention Wirtschaft Soziomarketing Segmentierung Aufsatzsammlung |
| url | https://doi.org/10.1007/978-981-10-1835-0 |
| work_keys_str_mv | AT dietrichtimo segmentationinsocialmarketingprocessmethodsandapplication AT rundlethielesharyn segmentationinsocialmarketingprocessmethodsandapplication AT kubackikrzysztof segmentationinsocialmarketingprocessmethodsandapplication |