Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions
Gespeichert in:
| Hauptverfasser: | , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2017
|
| Schriftenreihe: | SpringerBriefs in Business
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Beschreibung: | 1 Online-Ressource (XVI, 138 Seiten) 8 Illustrationen, 3 Illustrationen (farbig) |
| ISBN: | 9783319524597 |
| ISSN: | 2191-5482 |
| DOI: | 10.1007/978-3-319-52459-7 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 639348 |
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| _version_ | 1813849450858151936 |
| adam_text | |
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| author | Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. |
| author_GND | (DE-588)1026187699 (DE-588)138065896 |
| author_facet | Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. |
| author_role | aut aut aut aut |
| author_sort | Ismagilova, Elvira |
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| dewey-full | 658.4038 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-52459-7 |
| format | Electronic eBook |
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| id | DE-604.BV044206398 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-25T04:00:34Z |
| institution | BVB |
| isbn | 9783319524597 |
| issn | 2191-5482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029612792 |
| oclc_num | 974720933 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-355 DE-BY-UBR DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XVI, 138 Seiten) 8 Illustrationen, 3 Illustrationen (farbig) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer |
| record_format | marc |
| series2 | SpringerBriefs in Business |
| spellingShingle | Ismagilova, Elvira Dwivedi, Yogesh K. Slade, Emma Williams, Michael D. Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions Business Internet marketing Management information systems Business and Management Business Information Systems Online Marketing/Social Media Information Systems Applications (incl. Internet) Wirtschaft Online-Marketing (DE-588)7706419-7 gnd Produktempfehlung (DE-588)4126361-3 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4126361-3 (DE-588)4535905-2 (DE-588)4509885-2 |
| title | Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions |
| title_auth | Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions |
| title_exact_search | Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions |
| title_full | Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams |
| title_fullStr | Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams |
| title_full_unstemmed | Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams |
| title_short | Electronic Word of Mouth (eWOM) in the Marketing Context |
| title_sort | electronic word of mouth ewom in the marketing context a state of the art analysis and future directions |
| title_sub | A State of the Art Analysis and Future Directions |
| topic | Business Internet marketing Management information systems Business and Management Business Information Systems Online Marketing/Social Media Information Systems Applications (incl. Internet) Wirtschaft Online-Marketing (DE-588)7706419-7 gnd Produktempfehlung (DE-588)4126361-3 gnd Computerunterstützte Kommunikation (DE-588)4535905-2 gnd Mund-zu-Mund-Werbung (DE-588)4509885-2 gnd |
| topic_facet | Business Internet marketing Management information systems Business and Management Business Information Systems Online Marketing/Social Media Information Systems Applications (incl. Internet) Wirtschaft Online-Marketing Produktempfehlung Computerunterstützte Kommunikation Mund-zu-Mund-Werbung |
| url | https://doi.org/10.1007/978-3-319-52459-7 |
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