Alternative market research methods: market sensing
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge
2017
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| Schlagworte: | |
| Online-Zugang: | UBG01 Volltext |
| Beschreibung: | 1 Online-Ressource (xviii, 312 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781315730905 9781317550389 |
| DOI: | 10.4324/9781315730905 |
Internformat
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| 020 | |a 9781317550389 |c Online |9 9781317550389 | ||
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| 245 | 1 | 0 | |a Alternative market research methods |b market sensing |c edited by David Longbottom and Alison Lawson |
| 264 | 1 | |a London |b Routledge |c 2017 | |
| 300 | |a 1 Online-Ressource (xviii, 312 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 505 | 8 | |a pt. I. Theoretical underpinnings for market sensing -- pt. II. Marketing research methods for market sensing -- pt. III. Research presentation and research ethics | |
| 650 | 0 | 7 | |a Forschungsmethode |0 (DE-588)4155046-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Methodologie |0 (DE-588)4139716-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
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| 700 | 1 | |a Longbottom, David |4 edt | |
| 700 | 1 | |a Lawson, Alison |0 (DE-588)111794980X |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-138-84372-1 |
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Datensatz im Suchindex
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| author2 | Longbottom, David Lawson, Alison |
| author2_role | edt edt |
| author2_variant | d l dl a l al |
| author_GND | (DE-588)111794980X |
| author_facet | Longbottom, David Lawson, Alison |
| building | Verbundindex |
| bvnumber | BV044205366 |
| classification_rvk | QP 611 |
| collection | ZDB-7-TFC |
| contents | Includes bibliographical references and index pt. I. Theoretical underpinnings for market sensing -- pt. II. Marketing research methods for market sensing -- pt. III. Research presentation and research ethics |
| ctrlnum | (OCoLC)975289447 (DE-599)BVBBV044205366 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781315730905 |
| format | Electronic eBook |
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| id | DE-604.BV044205366 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:33Z |
| institution | BVB |
| isbn | 9781315730905 9781317550389 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029611772 |
| oclc_num | 975289447 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG |
| owner_facet | DE-473 DE-BY-UBG |
| physical | 1 Online-Ressource (xviii, 312 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-7-TFC ZDB-7-TFC UBG_PDA_TFC_Kauf16 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge |
| record_format | marc |
| spelling | Alternative market research methods market sensing edited by David Longbottom and Alison Lawson London Routledge 2017 1 Online-Ressource (xviii, 312 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index pt. I. Theoretical underpinnings for market sensing -- pt. II. Marketing research methods for market sensing -- pt. III. Research presentation and research ethics Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Forschungsmethode (DE-588)4155046-8 s Methodologie (DE-588)4139716-2 s DE-604 Longbottom, David edt Lawson, Alison (DE-588)111794980X edt Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-84372-1 Erscheint auch als Druck-Ausgabe, Hardback 978-1-138-84371-4 https://doi.org/10.4324/9781315730905 Verlag Volltext |
| spellingShingle | Alternative market research methods market sensing Includes bibliographical references and index pt. I. Theoretical underpinnings for market sensing -- pt. II. Marketing research methods for market sensing -- pt. III. Research presentation and research ethics Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Methodologie (DE-588)4139716-2 gnd |
| subject_GND | (DE-588)4155046-8 (DE-588)4037630-8 (DE-588)4139716-2 |
| title | Alternative market research methods market sensing |
| title_auth | Alternative market research methods market sensing |
| title_exact_search | Alternative market research methods market sensing |
| title_full | Alternative market research methods market sensing edited by David Longbottom and Alison Lawson |
| title_fullStr | Alternative market research methods market sensing edited by David Longbottom and Alison Lawson |
| title_full_unstemmed | Alternative market research methods market sensing edited by David Longbottom and Alison Lawson |
| title_short | Alternative market research methods |
| title_sort | alternative market research methods market sensing |
| title_sub | market sensing |
| topic | Forschungsmethode (DE-588)4155046-8 gnd Marktforschung (DE-588)4037630-8 gnd Methodologie (DE-588)4139716-2 gnd |
| topic_facet | Forschungsmethode Marktforschung Methodologie |
| url | https://doi.org/10.4324/9781315730905 |
| work_keys_str_mv | AT longbottomdavid alternativemarketresearchmethodsmarketsensing AT lawsonalison alternativemarketresearchmethodsmarketsensing |