Eastern European perspectives on the development of public relations: other voices
"The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influe...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2014
|
| Series: | National perspectives on the development of public relations
Palgrave pivot |
| Subjects: | |
| Online Access: | Cover image Inhaltsverzeichnis Register // Gemischte Register |
| Summary: | "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches".. |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xii, 126 Seiten |
| ISBN: | 9781137404244 |
Staff View
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| 520 | |a "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches".. | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Public Relations |2 bisacsh | |
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Record in the Search Index
| _version_ | 1804177330124357632 |
|---|---|
| adam_text | EASTERN EUROPEAN PERSPECTIVES ON THE DEVELOPMENT OF PUBLIC RELATIONS
/
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
1. INTRODUCTION; TOM WATSON
2. BULGARIA; DESSISLAVA BOSHNAKOVA
3. CROATIA; ANA TKALAC VERCIC
4. CZECH REPUBLIC; DENISA HEJLOVA
5. HUNGARY; GYARGY SZONDI
6. POLAND; RYSZARD LAWNICZAK
7. ROMANIA; ADELA ROGOJINARU
8. RUSSIA; KATERINA TSETSURA, LUDMILA V. MINAEVA AND NADEZDA AYDAEVA
9. SLOVENIA; DEJAN VERCIC
10. UKRAINE; ANASTASIIA GRYNKO AND KATERINA TSETSURA
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
Index
advertising, 5, io, 14,17, 18, 27,
28, 29, 43, 44, 45, 46, 48,
57, 72, 104» in
Advertising value equivalence
(AVE), 51» 114
AIESEC, 32, 33
AKOS (Russian Association
of Communication
Consultancies), 83
Alcat Communication, 57
Amalthea, 33
AMI, 36, 37
APRA (Association of PR
Agencies), 35
APRE (Association of Public
Relations Educators in
Russia), 91
ARRP (Romanian Public
Relations Professions
Association; Romanian
Association of Public
Relations (2012 onwards)),
68, 76, 78
Austro-Hungarian Empire,
26,100
awards (industry), 7, 58, 89
BAPRA (Bulgarian Association
of Public Relations
Agencies), 8
Bata, 2, 25, 27-28
Berlin Wall (1989), 48, 51,100
Bernays (Edward L.), 11
Bittman (Dan), 77
Black (Sam), 43, 89, 117
BledCom, 106
BPRA (Bulgarian Public
Relations Society), 8
branding, 68
Burson-Marsteller, 32, 33, 34,
35, 56, 57
capitalism, capitalist, 3, 28, 43,
45, 54, 55
career, 7
CCRP (Clubul Companiilor de
Relatii Publice), 76
CEEPRnet, 59
Central Office of Information
(UK), 103
CERP (European
Confederation of Public
Relations), 105
CEZ, 33
Chamber of PR (Komora PR), 35
Christian, Catholic, Protestant,
6,15,101
CIPR (Chartered Institute of
Public Relations) (UK),
8, 22
Coca-Cola, 33
Codes of Conduct and Ethics,
7, 8, 23, 35, 37, 49, 58, 59,
105, 113
communication management
consultancy, 104
Communist, Communist
Party, 6, 25, 26, 28, 29, 41,
42, 43, 54, 55, 73, 74, 78,
100, 103
10.1057/9781137404268.0014
123
124 Index
competencies, 105
corporate communication/PR, 57, 61,
112, 113
corporate journalism, 103
CPRA/HUOJ (Croatian Public Relations
Association), 16,19, 20, 22, 23
crisis communication, 49, 58
CSR (Corporate Social Responsibility),
49-50,
cultural diplomacy, 73-74
Czech Republic, 26
Czechoslovakia, 26
democracy, 2, 6, 46, 54
East Germany (DDR), 51
Eastern Bloc, 26
economic propaganda, 2, 30, 31
Edelman, 36, 60, 84
education, 3, 7, 17, 21, 22, 23, 34, 36, 49,
62-63, 77, 85, 87-88, 89-90, 92,
116-119
endorsement, 72
EUPRERA (European Public
Relations Education and Research
Association), 105
European Communications Monitor,
17, 21,107,116
European Union (EU), 6, 9,15, 59
evaluation, 51,114
event management, 10
external communication, 2
FEACO (European federation of
management consultancy
associations), 105
festivals, 75
First Public Relations, 57
First Republic, 27
Fleishman Hillard, 60
global financial crisis, 50, 60, 86,107,
112
Global Alliance for Public
Relations and Communication
Management, 105
globalization, 33
government communication, 37,
56, 86
Government Communication Office
(Slovenia), 107
government relations, 3, 91, 92
Gruban (Brane), 104
Grunig and Hunt, 86,117
Grunig (James E.) 105,106,117
Grunig (Larissa A.), 105,106
guild(s), 69
Habermas (Jürgen), 68, 70
Havas, 60
Hill Knowlton, 8, 34» 60
historiographic approaches,
periodization, 3, 54, 85, 99, 100
transitional, 2, 3, 54, 55, 75
hotels, 18
HPRA (Hungarian Public Relations
Association), 49, 50
Hundhausen (Carl), 45,102
I ABC (International Association of
Business Communicators), 84,
91» 105
ICCO (International Communications
Consultancy Organisation), 8, 35,
59,9i
independence (1989 onwards), 2
internal communication, 2, 46, 58, 86
international
PR firms, 2, 3, 6, 8, 25, 32, 33, 49,
50-51, 56,110
see Burson-Marsteller, 32, 33, 34, 35,
56, 57
see Edelman, 36, 60, 84
see FleishmanHillard, 60
see Havas, 60
see Hill Knowlton, 8, 34, 60
see MSLGROUP, 61
see Ogilvy PR, 32, 34, 37, 76, 84
see Pleon, 60
see Porter Novell!, 8
see Publicis, 61
see Rowland, 60
DOi: 10.1057/9781137404268.0014
Index 125
International Press Center Ljubljana,
103,104
internet, 86,107
InternetPR Foundation, 59
Institute of Public Relations (UK), 30,
103
institutionalization, 3, 5, 85, 107
investor relations, 58
IPRA (International Public Relations
Association), 7, 8, 48, 59» 114, 117
journalism, journalists, 6, 9, 11, 16, 61,
103» 107, no, 113
Kachlik (Alfons), 29
Klein (Alfred), 46
liberal emancipation, 70
Lintas, 33
Lipot (Jôszef) 44» 45» 48
literature (as PR tool), 75
lobbying, 50, 69
London School of Public Relations,
22, 36
Lovinescu (Eugen), 70
Marinovich (Endre), 43, 45» 47» 49
market, market economy, 15
marketing, 14, 17, 18, 29, 46, 58,
106, 113
marketing communication, 48
media controls, 2, 51
media non-transparency, 114
media relations, 2, 6, 8, 10, 45, 116
Ministry of Information (Slovenia),
103
monarchy, monarchial, 69
MSLGROUP, 61
nation-building, 70, 73
NATO, 6, 59
Nazi regime, period, 25, 26, 28
New Economie Mechanism, 44
news promotion, 71
Nikkolo M (agency), 84
Non-Aligned Movement, 100
normalization, 31
Ogilvy PR, Ogilvy 8c Mather, 32, 34, 37,
7b, 84
one-way communication, 2, 32
Pelejtei (Tibor), 47
Pemberton, 30
Perestroika, 32, 93
Perfect Ltd, 76
periodization, 3, 54, 85, 99» 100
persuasion, 32
Pleon, 60
political communication, 6, 34-5» 72,
83, 86, 111, 112
political relations, 71
Porter-Novelli, 8
practitioners, 9, 92
Pragma, 33
PRAIT (The PR and Advertising
Institute of Timisoara), 76
PR Club, 35-36
pre-history, 67
PR Center Ljubljana, 103, 104
Presto, 43
Prist op, 104
Procter 8c Gamble, P8cG, 32, 33
profession, professionalization, 49» 54»
82, 83, 113
promotion, promotional, 2, 3,18, 27,
29, 30, 31, 43» 69, 111
propaganda, 2, 10, 29, 43» 44» 45, 46, 48,
67» 68, 72, 74, 82, 83,110,111
proto public relations, 100
PRSS (Public Relations Society of
Slovenia), 104,105, 107
PSPR (Polish Public Relations
Association), 58
public administration, 21, 57
public diplomacy, 67, 68
public engagement, 68
public spaces, 73
public sphere, 70
Publicis, 61
publicity, 2, 5,10, 71, 73,115
Publicpress, 49
E»Ol: 10.1057/9781137404268.0014
126 Index
publishing, publications, 11, 22-23, 29,
30, 31, 36, 43, 44, 46, 47» 49» 56, 62,
63» 71, 77» 86, 88-89, 106-107
Rapid, 30
RASO (Russian Association of Public
Relations), 83, 91
reputation, 10, 48, 61,118
research, 63, 77
Rowland, 34
Russian Association of Political
Communicators, 91
Sândor (Imre), 48
self-managed social system, 15
Serbian Association of Public
Relations, 19
Shilland Company, 34
SIGMA International, 57
skills (PR), 8, 9
Skoda, 27
Smythe Dorward Lambert, 103
social media, 11, 37, 6o, 107
socialism, context for PR, 2
socialist, socialistic, 15, 28, 30, 42, 45,
48, 55,100
Soviet Union, 110
spokesperson, 19, 35
SSM (Socialistic Youth Association),
32, 33
TAN JUG, 103
transformation, 69, 83
transitional model, 2, 3, 54, 55, 75
Treaty of Adrianople, 68, 69
Treaty of Kuchuk Kainarji, 68
trust, 45, 51, 92
two-waycommunication, 111
Unilever, 33
university education,
Bulgaria, 7, 9
Croatia, 17, 22
Czech Republic, 29, 31, 32,
34, 36
Hungary, 49
Poland, 62-63
Russia, 87-88, 92
Slovenia, 102,106
Ukraine, 116-117
UAPR (Ukrainian Association of
Public Relations), 112,113, 114,115,
118
UPRL (Ukrainian Public Relations
League), 112,113
US (American) influence, 5, 9,12, 42,
117,118
USIA (United States Information
Agency), 105
Western influence, 2, 3, 25, 56, 82, 83,
86, 93» 99» 117
women (in PR employment), 16, 82,
84-85, 93
World War 1,15,100
World War II, 28,100
Yugoslav Public Relations Society, 19
Yugoslavia, 100,102
Zavrl (Franci), 103,
ZFPR (Polish Public Relations
Consultancies Association),
58, 59
Bayerische
Staatsbibliothek
München
DOi: 10.1057/9781137404268-0014
|
| any_adam_object | 1 |
| author_GND | (DE-588)137019270 |
| building | Verbundindex |
| bvnumber | BV044194864 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59.6.E852 |
| callnumber-search | HD59.6.E852 |
| callnumber-sort | HD 259.6 E852 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| ctrlnum | (OCoLC)981907370 (DE-599)BVBBV044194864 |
| dewey-full | 659.20947 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.20947 |
| dewey-search | 659.20947 |
| dewey-sort | 3659.20947 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| geographic | Osteuropa (DE-588)4075739-0 gnd |
| geographic_facet | Osteuropa |
| id | DE-604.BV044194864 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:21Z |
| institution | BVB |
| isbn | 9781137404244 |
| language | English |
| lccn | 014030386 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029601526 |
| oclc_num | 981907370 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | xii, 126 Seiten |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | National perspectives on the development of public relations Palgrave pivot |
| spelling | Eastern European perspectives on the development of public relations other voices edited by Tom Watson (The Media School, Bournemouth University, UK) Basingstoke Palgrave Macmillan 2014 xii, 126 Seiten txt rdacontent n rdamedia nc rdacarrier National perspectives on the development of public relations Palgrave pivot Includes bibliographical references and index "The history of public relations has long been presented in a corporatist Anglo-American framework. The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations freed from those influences.The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches.Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches".. Geschichte gnd rswk-swf BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Public relations Europe, Eastern BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / International / General BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Strategic Planning Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Osteuropa (DE-588)4075739-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Osteuropa (DE-588)4075739-0 g Öffentlichkeitsarbeit (DE-588)4043188-5 s Geschichte z DE-604 Watson, Tom 1950- Sonstige (DE-588)137019270 oth http://www.netread.com/jcusers2/bk1388/244/9781137404244/image/lgcover.9781137404244.jpg Cover image LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029601526&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB Muenchen - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029601526&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Register // Gemischte Register |
| spellingShingle | Eastern European perspectives on the development of public relations other voices BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Public relations Europe, Eastern BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / International / General BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Strategic Planning Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4075739-0 (DE-588)4143413-4 |
| title | Eastern European perspectives on the development of public relations other voices |
| title_auth | Eastern European perspectives on the development of public relations other voices |
| title_exact_search | Eastern European perspectives on the development of public relations other voices |
| title_full | Eastern European perspectives on the development of public relations other voices edited by Tom Watson (The Media School, Bournemouth University, UK) |
| title_fullStr | Eastern European perspectives on the development of public relations other voices edited by Tom Watson (The Media School, Bournemouth University, UK) |
| title_full_unstemmed | Eastern European perspectives on the development of public relations other voices edited by Tom Watson (The Media School, Bournemouth University, UK) |
| title_short | Eastern European perspectives on the development of public relations |
| title_sort | eastern european perspectives on the development of public relations other voices |
| title_sub | other voices |
| topic | BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / International / General bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh Wirtschaft Public relations Europe, Eastern BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / International / General BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Strategic Planning Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / International / General BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Public Relations BUSINESS & ECONOMICS / Strategic Planning Wirtschaft Public relations Europe, Eastern Öffentlichkeitsarbeit Osteuropa Aufsatzsammlung |
| url | http://www.netread.com/jcusers2/bk1388/244/9781137404244/image/lgcover.9781137404244.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029601526&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029601526&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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