Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons, Inc.
2013
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | xv, 352 p. |
| ISBN: | 9781118688458 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044189190 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170220s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118688458 |c Online |9 978-1-118-68845-8 | ||
| 035 | |a (ZDB-30-PAD)EBC1189363 | ||
| 035 | |a (ZDB-89-EBL)EBL1189363 | ||
| 035 | |a (OCoLC)830669172 | ||
| 035 | |a (DE-599)BVBBV044189190 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QQ 250 |0 (DE-625)141969: |2 rvk | ||
| 100 | 1 | |a Schultz, Mike |d 1974- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Professional services marketing |b how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |c Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Hoboken, N.J. |b John Wiley & Sons, Inc. |c 2013 | |
| 300 | |a xv, 352 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 505 | 0 | |a pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale | |
| 650 | 4 | |a Service industries |x Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Dienstleistung |0 (DE-588)4012178-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenbekanntheit |0 (DE-588)4329198-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistung |0 (DE-588)4012178-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Markenbekanntheit |0 (DE-588)4329198-3 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Doerr, John E. |e Sonstige |4 oth | |
| 700 | 1 | |a Frederiksen, Lee W. |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-60434-2 |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029595981 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804177320067465216 |
|---|---|
| any_adam_object | |
| author | Schultz, Mike 1974- |
| author_facet | Schultz, Mike 1974- |
| author_role | aut |
| author_sort | Schultz, Mike 1974- |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV044189190 |
| classification_rvk | QP 600 QQ 250 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale |
| ctrlnum | (ZDB-30-PAD)EBC1189363 (ZDB-89-EBL)EBL1189363 (OCoLC)830669172 (DE-599)BVBBV044189190 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02049nmm a2200517zc 4500</leader><controlfield tag="001">BV044189190</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170220s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118688458</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-118-68845-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC1189363</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1189363</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)830669172</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044189190</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QQ 250</subfield><subfield code="0">(DE-625)141969:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schultz, Mike</subfield><subfield code="d">1974-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Professional services marketing</subfield><subfield code="b">how the best firms build premier brands, thriving lead generation engines, and cultures of business development success</subfield><subfield code="c">Mike Schultz, John E. Doerr, and Lee W. Frederiksen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">John Wiley & Sons, Inc.</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 352 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistung</subfield><subfield code="0">(DE-588)4012178-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Doerr, John E.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Frederiksen, Lee W.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-118-60434-2</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029595981</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044189190 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:12Z |
| institution | BVB |
| isbn | 9781118688458 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029595981 |
| oclc_num | 830669172 |
| open_access_boolean | |
| physical | xv, 352 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| spelling | Schultz, Mike 1974- Verfasser aut Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen 2nd ed Hoboken, N.J. John Wiley & Sons, Inc. 2013 xv, 352 p. txt rdacontent c rdamedia cr rdacarrier Includes index pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale Service industries Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd rswk-swf Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s Markenbekanntheit (DE-588)4329198-3 s 1\p DE-604 Doerr, John E. Sonstige oth Frederiksen, Lee W. Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-60434-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schultz, Mike 1974- Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale Service industries Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd Markenbekanntheit (DE-588)4329198-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4329198-3 (DE-588)4037589-4 |
| title | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_auth | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_exact_search | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| title_full | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_fullStr | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_full_unstemmed | Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success Mike Schultz, John E. Doerr, and Lee W. Frederiksen |
| title_short | Professional services marketing |
| title_sort | professional services marketing how the best firms build premier brands thriving lead generation engines and cultures of business development success |
| title_sub | how the best firms build premier brands, thriving lead generation engines, and cultures of business development success |
| topic | Service industries Marketing Branding (Marketing) Marketing Dienstleistung (DE-588)4012178-1 gnd Markenbekanntheit (DE-588)4329198-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Service industries Marketing Branding (Marketing) Marketing Dienstleistung Markenbekanntheit |
| work_keys_str_mv | AT schultzmike professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT doerrjohne professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess AT frederiksenleew professionalservicesmarketinghowthebestfirmsbuildpremierbrandsthrivingleadgenerationenginesandculturesofbusinessdevelopmentsuccess |