Managing the new customer relationship: strategies to engage the social customer and build lasting value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2013
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxi, 327 p. |
| ISBN: | 9781118092217 9781118255902 |
Internformat
MARC
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| 100 | 1 | |a Gordon, Ian H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing the new customer relationship |b strategies to engage the social customer and build lasting value |c Ian H. Gordon |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2013 | |
| 300 | |a xxi, 327 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Social media |x Marketing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Gordon, Ian H. |
| author_facet | Gordon, Ian H. |
| author_role | aut |
| author_sort | Gordon, Ian H. |
| author_variant | i h g ih ihg |
| building | Verbundindex |
| bvnumber | BV044189100 |
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| ctrlnum | (ZDB-30-PAD)EBC1158409 (ZDB-89-EBL)EBL1158409 (OCoLC)841170436 (DE-599)BVBBV044189100 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044189100 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:12Z |
| institution | BVB |
| isbn | 9781118092217 9781118255902 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029595891 |
| oclc_num | 841170436 |
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| physical | xxi, 327 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Gordon, Ian H. Verfasser aut Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon Hoboken, N.J. Wiley 2013 xxi, 327 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Relationship marketing Customer relations Management Social media Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Gordon, Ian H. Managing the new customer relationship strategies to engage the social customer and build lasting value Relationship marketing Customer relations Management Social media Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)4236865-0 |
| title | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_auth | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_exact_search | Managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_full | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_fullStr | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_full_unstemmed | Managing the new customer relationship strategies to engage the social customer and build lasting value Ian H. Gordon |
| title_short | Managing the new customer relationship |
| title_sort | managing the new customer relationship strategies to engage the social customer and build lasting value |
| title_sub | strategies to engage the social customer and build lasting value |
| topic | Relationship marketing Customer relations Management Social media Marketing Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Relationship marketing Customer relations Management Social media Marketing Kundenmanagement |
| work_keys_str_mv | AT gordonianh managingthenewcustomerrelationshipstrategiestoengagethesocialcustomerandbuildlastingvalue |