Brand real: how smart companies live their brand promise and inspire fierce customer loyalty
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
2012
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xii, 257 p |
| ISBN: | 9780814416778 |
Internformat
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| 100 | 1 | |a Vincent, Laurence |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand real |b how smart companies live their brand promise and inspire fierce customer loyalty |c Laurence Vincent |
| 264 | 1 | |a New York |b American Management Association |c 2012 | |
| 300 | |a xii, 257 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer loyalty | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-8144-1676-1 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-8144-1676-4 |
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Datensatz im Suchindex
| _version_ | 1804177318494601216 |
|---|---|
| any_adam_object | |
| author | Vincent, Laurence |
| author_facet | Vincent, Laurence |
| author_role | aut |
| author_sort | Vincent, Laurence |
| author_variant | l v lv |
| building | Verbundindex |
| bvnumber | BV044188300 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index |
| ctrlnum | (ZDB-30-PAD)EBC863944 (ZDB-89-EBL)EBL863944 (OCoLC)778074844 (DE-599)BVBBV044188300 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044188300 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:10Z |
| institution | BVB |
| isbn | 9780814416778 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029595091 |
| oclc_num | 778074844 |
| open_access_boolean | |
| physical | xii, 257 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | American Management Association |
| record_format | marc |
| spelling | Vincent, Laurence Verfasser aut Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent New York American Management Association 2012 xii, 257 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index Branding (Marketing) Customer loyalty Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8144-1676-1 Erscheint auch als Druck-Ausgabe, Hardcover 0-8144-1676-4 |
| spellingShingle | Vincent, Laurence Brand real how smart companies live their brand promise and inspire fierce customer loyalty Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index Branding (Marketing) Customer loyalty |
| title | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_auth | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_exact_search | Brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_full | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_fullStr | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_full_unstemmed | Brand real how smart companies live their brand promise and inspire fierce customer loyalty Laurence Vincent |
| title_short | Brand real |
| title_sort | brand real how smart companies live their brand promise and inspire fierce customer loyalty |
| title_sub | how smart companies live their brand promise and inspire fierce customer loyalty |
| topic | Branding (Marketing) Customer loyalty |
| topic_facet | Branding (Marketing) Customer loyalty |
| work_keys_str_mv | AT vincentlaurence brandrealhowsmartcompanieslivetheirbrandpromiseandinspirefiercecustomerloyalty |