The Arab world unbound: tapping into the power of 350 million consumers
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
c2012
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Beschreibung: | Includes index "An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities"-- |
| Beschreibung: | xiii, 408 p., [9] leaves of plates |
| ISBN: | 9781118222515 |
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| 100 | 1 | |a Mahajan, Vijay |d 1948- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The Arab world unbound |b tapping into the power of 350 million consumers |c Vijay Mahajan ; with Dan Zehr |
| 250 | |a 1st ed | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c c2012 | |
| 300 | |a xiii, 408 p., [9] leaves of plates | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 500 | |a "An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities"-- | ||
| 505 | 0 | |a Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, | |
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a Marketing |z Arab countries | |
| 650 | 4 | |a International business enterprises |z Arab countries | |
| 700 | 1 | |a Zehr, Dan |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-07451-0 |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029595057 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Mahajan, Vijay 1948- |
| author_facet | Mahajan, Vijay 1948- |
| author_role | aut |
| author_sort | Mahajan, Vijay 1948- |
| author_variant | v m vm |
| building | Verbundindex |
| bvnumber | BV044188266 |
| classification_rvk | QG 810 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, |
| ctrlnum | (ZDB-30-PAD)EBC861647 (ZDB-89-EBL)EBL861647 (OCoLC)806202940 (DE-599)BVBBV044188266 |
| dewey-full | 330.917/4927 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330.917/4927 |
| dewey-search | 330.917/4927 |
| dewey-sort | 3330.917 44927 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044188266 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:10Z |
| institution | BVB |
| isbn | 9781118222515 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029595057 |
| oclc_num | 806202940 |
| open_access_boolean | |
| physical | xiii, 408 p., [9] leaves of plates |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Jossey-Bass |
| record_format | marc |
| spelling | Mahajan, Vijay 1948- Verfasser aut The Arab world unbound tapping into the power of 350 million consumers Vijay Mahajan ; with Dan Zehr 1st ed San Francisco Jossey-Bass c2012 xiii, 408 p., [9] leaves of plates txt rdacontent c rdamedia cr rdacarrier Includes index "An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles how, by respecting the region's culture and religious norms, hundreds of local and multinational companies and entrepreneurs are creating successful businesses in this large and growing marketplace. Hundreds of interviews and illustrative examples peel away stereotypes about Arab consumers to reveal diverse, vibrant and entrepreneurial consumer markets Explains how multinational companies, such as Coca-Cola, Unilever, and Proctor & Gamble, and leading regional companies are working successfully in the Arab nations Shows how Arab entrepreneurs, both men and women, are shaping the regional and global marketplaces Vijay Mahajan, author of two previous award-winning books on emerging markets, is one of the world's most-cited researchers in the business and economics sector As the global marketplace continues to expand, this book offers anyone interested in investing in the Arab world an expert perspective on the boundless business opportunities"-- Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, Multinationales Unternehmen Marketing Arab countries International business enterprises Arab countries Zehr, Dan Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-07451-0 |
| spellingShingle | Mahajan, Vijay 1948- The Arab world unbound tapping into the power of 350 million consumers Machine generated contents note: Foreword Preface Introduction Part I Discovering the Arab World Chapter 1 Drinking Red Bull in Dahiye The Arab market is vibrant and globally interconnected Arab consumers control more spending power than you think The shadow economy Shades of India and China Arab wealth beyond the crude oil Arab wealth beyond the abaya Household spending in the Arab World Consumer brands in both Israel and the Arab countries Chicken fights: Local competition in the Arab market The global emergence of Arab brands A worldwide hub: The Arab world is globally connected The Arab world is neither CNN's nor Al Jazeera's Chapter 2 The Diversity of the Arab World No harm in haram Not all the consumers in Arab countries are Arab The diversity of Arab consumers Segmenting the Arab consumer markets Embracing the diverse habits of Arab consumers The language differences The market dominance of Saudi Arabia and the GCC Think regional, Multinationales Unternehmen Marketing Arab countries International business enterprises Arab countries |
| title | The Arab world unbound tapping into the power of 350 million consumers |
| title_auth | The Arab world unbound tapping into the power of 350 million consumers |
| title_exact_search | The Arab world unbound tapping into the power of 350 million consumers |
| title_full | The Arab world unbound tapping into the power of 350 million consumers Vijay Mahajan ; with Dan Zehr |
| title_fullStr | The Arab world unbound tapping into the power of 350 million consumers Vijay Mahajan ; with Dan Zehr |
| title_full_unstemmed | The Arab world unbound tapping into the power of 350 million consumers Vijay Mahajan ; with Dan Zehr |
| title_short | The Arab world unbound |
| title_sort | the arab world unbound tapping into the power of 350 million consumers |
| title_sub | tapping into the power of 350 million consumers |
| topic | Multinationales Unternehmen Marketing Arab countries International business enterprises Arab countries |
| topic_facet | Multinationales Unternehmen Marketing Arab countries International business enterprises Arab countries |
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