Precision marketing: maximizing revenue through relevance
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
2012
|
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xvi, 208 p. |
| ISBN: | 9780749465353 9780749465360 |
Staff View
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Record in the Search Index
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| author_facet | Zoratti, Sandra |
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| dewey-ones | 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T07:46:10Z |
| institution | BVB |
| isbn | 9780749465353 9780749465360 |
| language | English |
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| physical | xvi, 208 p. |
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| publisher | Kogan Page |
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| spelling | Zoratti, Sandra Verfasser aut Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher London Kogan Page 2012 xvi, 208 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Target marketing Consumer behavior Market segmentation Marketing Gallagher, Lee Sonstige oth |
| spellingShingle | Zoratti, Sandra Precision marketing maximizing revenue through relevance Target marketing Consumer behavior Market segmentation Marketing |
| title | Precision marketing maximizing revenue through relevance |
| title_auth | Precision marketing maximizing revenue through relevance |
| title_exact_search | Precision marketing maximizing revenue through relevance |
| title_full | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_fullStr | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_full_unstemmed | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_short | Precision marketing |
| title_sort | precision marketing maximizing revenue through relevance |
| title_sub | maximizing revenue through relevance |
| topic | Target marketing Consumer behavior Market segmentation Marketing |
| topic_facet | Target marketing Consumer behavior Market segmentation Marketing |
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