Precision marketing: maximizing revenue through relevance
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2012
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xvi, 208 p. |
| ISBN: | 9780749465353 9780749465360 |
Internformat
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| 100 | 1 | |a Zoratti, Sandra |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Precision marketing |b maximizing revenue through relevance |c Sandra Zoratti and Lee Gallagher |
| 264 | 1 | |a London |b Kogan Page |c 2012 | |
| 300 | |a xvi, 208 p. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Target marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Gallagher, Lee |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Zoratti, Sandra |
| author_facet | Zoratti, Sandra |
| author_role | aut |
| author_sort | Zoratti, Sandra |
| author_variant | s z sz |
| building | Verbundindex |
| bvnumber | BV044188220 |
| collection | ZDB-30-PAD ZDB-30-PBE |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:10Z |
| institution | BVB |
| isbn | 9780749465353 9780749465360 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029595011 |
| oclc_num | 792684168 |
| open_access_boolean | |
| physical | xvi, 208 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Zoratti, Sandra Verfasser aut Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher London Kogan Page 2012 xvi, 208 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Target marketing Consumer behavior Market segmentation Marketing Gallagher, Lee Sonstige oth |
| spellingShingle | Zoratti, Sandra Precision marketing maximizing revenue through relevance Target marketing Consumer behavior Market segmentation Marketing |
| title | Precision marketing maximizing revenue through relevance |
| title_auth | Precision marketing maximizing revenue through relevance |
| title_exact_search | Precision marketing maximizing revenue through relevance |
| title_full | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_fullStr | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_full_unstemmed | Precision marketing maximizing revenue through relevance Sandra Zoratti and Lee Gallagher |
| title_short | Precision marketing |
| title_sort | precision marketing maximizing revenue through relevance |
| title_sub | maximizing revenue through relevance |
| topic | Target marketing Consumer behavior Market segmentation Marketing |
| topic_facet | Target marketing Consumer behavior Market segmentation Marketing |
| work_keys_str_mv | AT zorattisandra precisionmarketingmaximizingrevenuethroughrelevance AT gallagherlee precisionmarketingmaximizingrevenuethroughrelevance |