Good works: marketing and corporate initiatives that build a better world- and the bottom line
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2012
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"-- |
| Beschreibung: | vi, 282 p. |
| ISBN: | 9781118228609 |
Internformat
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| 100 | 1 | |a Kotler, Philip |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Good works |b marketing and corporate initiatives that build a better world- and the bottom line |c Philip Kotler, David Hessekiel, & Nancy R. Lee |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
| 300 | |a vi, 282 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"-- | ||
| 505 | 0 | |a pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Relationship marketing | |
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| 700 | 1 | |a Hessekiel, David |d 1960- |e Sonstige |4 oth | |
| 700 | 1 | |a Lee, Nancy |d 1945- |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-20668-3 |
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Datensatz im Suchindex
| _version_ | 1804177318160105472 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip |
| author_facet | Kotler, Philip |
| author_role | aut |
| author_sort | Kotler, Philip |
| author_variant | p k pk |
| building | Verbundindex |
| bvnumber | BV044188139 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only |
| ctrlnum | (ZDB-30-PAD)EBC827138 (ZDB-89-EBL)EBL827138 (OCoLC)777327561 (DE-599)BVBBV044188139 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044188139 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:10Z |
| institution | BVB |
| isbn | 9781118228609 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029594930 |
| oclc_num | 777327561 |
| open_access_boolean | |
| physical | vi, 282 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kotler, Philip Verfasser aut Good works marketing and corporate initiatives that build a better world- and the bottom line Philip Kotler, David Hessekiel, & Nancy R. Lee Hoboken, N.J. Wiley 2012 vi, 282 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Marketing guru Philip Kotler explains how social initiatives can help your business growBusinesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results.Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success"-- pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only Gesellschaft Marketing Social aspects Social responsibility of business Relationship marketing Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Corporate Social Responsibility (DE-588)7697760-2 s 1\p DE-604 Hessekiel, David 1960- Sonstige oth Lee, Nancy 1945- Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-20668-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip Good works marketing and corporate initiatives that build a better world- and the bottom line pt. 1. Introduction -- pt. 2. Marketing driven initiatives : growing sales and engaging customers -- pt. 3. Corporate-driven initiatives : expressing and advancing your company's values and objectives -- pt. 4. Offense and defense -- pt. 5. For nonprofits and public sector agencies only Gesellschaft Marketing Social aspects Social responsibility of business Relationship marketing Corporate Social Responsibility (DE-588)7697760-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7697760-2 (DE-588)4037589-4 |
| title | Good works marketing and corporate initiatives that build a better world- and the bottom line |
| title_auth | Good works marketing and corporate initiatives that build a better world- and the bottom line |
| title_exact_search | Good works marketing and corporate initiatives that build a better world- and the bottom line |
| title_full | Good works marketing and corporate initiatives that build a better world- and the bottom line Philip Kotler, David Hessekiel, & Nancy R. Lee |
| title_fullStr | Good works marketing and corporate initiatives that build a better world- and the bottom line Philip Kotler, David Hessekiel, & Nancy R. Lee |
| title_full_unstemmed | Good works marketing and corporate initiatives that build a better world- and the bottom line Philip Kotler, David Hessekiel, & Nancy R. Lee |
| title_short | Good works |
| title_sort | good works marketing and corporate initiatives that build a better world and the bottom line |
| title_sub | marketing and corporate initiatives that build a better world- and the bottom line |
| topic | Gesellschaft Marketing Social aspects Social responsibility of business Relationship marketing Corporate Social Responsibility (DE-588)7697760-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Gesellschaft Marketing Social aspects Social responsibility of business Relationship marketing Corporate Social Responsibility Marketing |
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