Social business by design: transformative social media strategies for the connected company
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
2012
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- |
| Beschreibung: | ix, 240 p |
| ISBN: | 9781118286135 |
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| 245 | 1 | 0 | |a Social business by design |b transformative social media strategies for the connected company |c Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis |
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| 300 | |a ix, 240 p | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- | ||
| 505 | 0 | |a pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy | |
| 650 | 4 | |a Social media |x Marketing | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
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| author | Hinchcliffe, Dion |
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| building | Verbundindex |
| bvnumber | BV044188125 |
| classification_rvk | QP 320 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy |
| ctrlnum | (ZDB-30-PAD)EBC822028 (ZDB-89-EBL)EBL822028 (OCoLC)787842593 (DE-599)BVBBV044188125 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044188125 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:10Z |
| institution | BVB |
| isbn | 9781118286135 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029594916 |
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| physical | ix, 240 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Jossey-Bass |
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| spelling | Hinchcliffe, Dion Verfasser aut Social business by design transformative social media strategies for the connected company Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis 1st ed San Francisco Jossey-Bass 2012 ix, 240 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM.Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy Social media Marketing Strategic planning Soziale Software (DE-588)7550143-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziale Software (DE-588)7550143-0 s Marketing (DE-588)4037589-4 s 1\p DE-604 Kim, Peter 1974- Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-27321-0 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hinchcliffe, Dion Social business by design transformative social media strategies for the connected company pt. 1. Adapting organizations to the twenty-first century -- pt. 2. The techniques of social business -- pt. 3. Social business design and strategy Social media Marketing Strategic planning Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)4037589-4 |
| title | Social business by design transformative social media strategies for the connected company |
| title_auth | Social business by design transformative social media strategies for the connected company |
| title_exact_search | Social business by design transformative social media strategies for the connected company |
| title_full | Social business by design transformative social media strategies for the connected company Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis |
| title_fullStr | Social business by design transformative social media strategies for the connected company Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis |
| title_full_unstemmed | Social business by design transformative social media strategies for the connected company Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis |
| title_short | Social business by design |
| title_sort | social business by design transformative social media strategies for the connected company |
| title_sub | transformative social media strategies for the connected company |
| topic | Social media Marketing Strategic planning Soziale Software (DE-588)7550143-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Social media Marketing Strategic planning Soziale Software Marketing |
| work_keys_str_mv | AT hinchcliffedion socialbusinessbydesigntransformativesocialmediastrategiesfortheconnectedcompany AT kimpeter socialbusinessbydesigntransformativesocialmediastrategiesfortheconnectedcompany |