The marketing agency blueprint: the handbook for building hybrid PR, SEO, content, advertising, and Web firms
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2012
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"-- |
| Beschreibung: | xviii, 237 p |
| ISBN: | 9781118131367 9781118176900 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044188025 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170220s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118131367 |c acidfree paper |9 978-1-118-13136-7 | ||
| 020 | |a 9781118176900 |c Online |9 978-1-118-17690-0 | ||
| 035 | |a (ZDB-30-PAD)EBC817472 | ||
| 035 | |a (ZDB-89-EBL)EBL817472 | ||
| 035 | |a (OCoLC)774290427 | ||
| 035 | |a (DE-599)BVBBV044188025 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 23 | |
| 100 | 1 | |a Roetzer, Paul |d 1978- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketing agency blueprint |b the handbook for building hybrid PR, SEO, content, advertising, and Web firms |c Paul Roetzer |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c 2012 | |
| 300 | |a xviii, 237 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"-- | ||
| 650 | 4 | |a Marketing | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029594816 | ||
Datensatz im Suchindex
| _version_ | 1804177317959827456 |
|---|---|
| any_adam_object | |
| author | Roetzer, Paul 1978- |
| author_facet | Roetzer, Paul 1978- |
| author_role | aut |
| author_sort | Roetzer, Paul 1978- |
| author_variant | p r pr |
| building | Verbundindex |
| bvnumber | BV044188025 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC817472 (ZDB-89-EBL)EBL817472 (OCoLC)774290427 (DE-599)BVBBV044188025 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02760nmm a2200337zc 4500</leader><controlfield tag="001">BV044188025</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170220s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118131367</subfield><subfield code="c">acidfree paper</subfield><subfield code="9">978-1-118-13136-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118176900</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-118-17690-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC817472</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL817472</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)774290427</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044188025</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Roetzer, Paul</subfield><subfield code="d">1978-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The marketing agency blueprint</subfield><subfield code="b">the handbook for building hybrid PR, SEO, content, advertising, and Web firms</subfield><subfield code="c">Paul Roetzer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xviii, 237 p</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029594816</subfield></datafield></record></collection> |
| id | DE-604.BV044188025 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:10Z |
| institution | BVB |
| isbn | 9781118131367 9781118176900 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029594816 |
| oclc_num | 774290427 |
| open_access_boolean | |
| physical | xviii, 237 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Roetzer, Paul 1978- Verfasser aut The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms Paul Roetzer Hoboken, N.J. Wiley 2012 xviii, 237 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation"-- Marketing |
| spellingShingle | Roetzer, Paul 1978- The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms Marketing |
| title | The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms |
| title_auth | The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms |
| title_exact_search | The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms |
| title_full | The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms Paul Roetzer |
| title_fullStr | The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms Paul Roetzer |
| title_full_unstemmed | The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms Paul Roetzer |
| title_short | The marketing agency blueprint |
| title_sort | the marketing agency blueprint the handbook for building hybrid pr seo content advertising and web firms |
| title_sub | the handbook for building hybrid PR, SEO, content, advertising, and Web firms |
| topic | Marketing |
| topic_facet | Marketing |
| work_keys_str_mv | AT roetzerpaul themarketingagencyblueprintthehandbookforbuildinghybridprseocontentadvertisingandwebfirms |