Verfügbarkeit: Field guide to case study research in business-to -business marketing and purchasing

Field guide to case study research in business-to -business marketing and purchasing:

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Bibliographische Detailangaben
Weitere Verfasser:	Woodside, Arch G. (HerausgeberIn), Pattinson, Hugh M. (HerausgeberIn), Marshall, Roger (HerausgeberIn), Behrens, Ronny (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Bingley, England Edward Elgar 2014
Ausgabe:	First edition
Schriftenreihe:	Advances in Business Marketing and Purchasing Volume 21
Schlagworte:	Industrial marketing > Research Purchasing > Research Marketing research Beschaffung Business-to-Business-Marketing Aufsatzsammlung
Beschreibung:	Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014)
Beschreibung:	1 online resource (305 pages)
ISBN:	9781784410803 9781784410797

Internformat

MARC


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Datensatz im Suchindex

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spelling	Field guide to case study research in business-to -business marketing and purchasing edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others] First edition Bingley, England Edward Elgar 2014 © 2014 1 online resource (305 pages) txt rdacontent c rdamedia cr rdacarrier Advances in Business Marketing and Purchasing Volume 21 Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014) Industrial marketing Research Purchasing Research Marketing research Beschaffung (DE-588)4005988-1 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Business-to-Business-Marketing (DE-588)4631075-7 s Beschaffung (DE-588)4005988-1 s 2\p DE-604 Woodside, Arch G. edt Pattinson, Hugh M. edt Marshall, Roger edt Behrens, Ronny ctb Erscheint auch als Druck-Ausgabe Field guide to case study research in business-to -business marketing and purchasing 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4005988-1 (DE-588)4631075-7 (DE-588)4143413-4
title	Field guide to case study research in business-to -business marketing and purchasing
title_auth	Field guide to case study research in business-to -business marketing and purchasing
title_exact_search	Field guide to case study research in business-to -business marketing and purchasing
title_full	Field guide to case study research in business-to -business marketing and purchasing edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others]
title_fullStr	Field guide to case study research in business-to -business marketing and purchasing edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others]
title_full_unstemmed	Field guide to case study research in business-to -business marketing and purchasing edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others]
title_short	Field guide to case study research in business-to -business marketing and purchasing
title_sort	field guide to case study research in business to business marketing and purchasing
topic	Industrial marketing Research Purchasing Research Marketing research Beschaffung (DE-588)4005988-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd
topic_facet	Industrial marketing Research Purchasing Research Marketing research Beschaffung Business-to-Business-Marketing Aufsatzsammlung
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