Brand and talent:
"In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their associatio...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2014
|
| Schlagworte: | |
| Zusammenfassung: | "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"-- |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (240 pages) illustrations |
| ISBN: | 9780749469252 9780749469269 |
Internformat
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| 520 | |a "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"-- | ||
| 650 | 4 | |a Branding (Marketing) | |
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| 650 | 4 | |a Organizational effectiveness | |
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| 650 | 4 | |a Personnel management |v Case studies | |
| 650 | 4 | |a Organizational effectiveness |v Case studies | |
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Datensatz im Suchindex
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| author_sort | Keohane, Kevin |
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| building | Verbundindex |
| bvnumber | BV044185623 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV044185623 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:46:06Z |
| institution | BVB |
| isbn | 9780749469252 9780749469269 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029592414 |
| oclc_num | 869520058 |
| open_access_boolean | |
| physical | 1 online resource (240 pages) illustrations |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Keohane, Kevin Verfasser aut Brand and talent Kevin Keohane London Kogan Page 2014 1 online resource (240 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on print version record "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"-- Branding (Marketing) Personnel management Organizational effectiveness Branding (Marketing) Case studies Personnel management Case studies Organizational effectiveness Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Erscheint auch als Druck-Ausgabe Keohane, Kevin Brand and talent |
| spellingShingle | Keohane, Kevin Brand and talent Branding (Marketing) Personnel management Organizational effectiveness Branding (Marketing) Case studies Personnel management Case studies Organizational effectiveness Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Brand and talent |
| title_auth | Brand and talent |
| title_exact_search | Brand and talent |
| title_full | Brand and talent Kevin Keohane |
| title_fullStr | Brand and talent Kevin Keohane |
| title_full_unstemmed | Brand and talent Kevin Keohane |
| title_short | Brand and talent |
| title_sort | brand and talent |
| topic | Branding (Marketing) Personnel management Organizational effectiveness Branding (Marketing) Case studies Personnel management Case studies Organizational effectiveness Case studies |
| topic_facet | Branding (Marketing) Personnel management Organizational effectiveness Branding (Marketing) Case studies Personnel management Case studies Organizational effectiveness Case studies Fallstudiensammlung |
| work_keys_str_mv | AT keohanekevin brandandtalent |