Neuromarketing in action: how to talk and sell to the brain
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2013
|
| Schlagworte: | |
| Beschreibung: | Description based on online resource; title from PDF title page (ebrary, viewed December 19, 2013) |
| Beschreibung: | 1 online resource (280 pages) |
| ISBN: | 9780749469283 9780749469276 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044185554 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170220s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9780749469283 |c ebook |9 978-0-7494-6928-3 | ||
| 020 | |a 9780749469276 |c Print |9 978-0-7494-6927-6 | ||
| 035 | |a (ZDB-30-PAD)EBC1565360 | ||
| 035 | |a (ZDB-89-EBL)EBL1565360 | ||
| 035 | |a (ZDB-38-EBR)ebr10809406 | ||
| 035 | |a (OCoLC)870305504 | ||
| 035 | |a (DE-599)BVBBV044185554 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8001/9 |2 23 | |
| 100 | 1 | |a Georges, Patrick |d 1953- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Neuromarketing in action |b how to talk and sell to the brain |c Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
| 264 | 1 | |a London |b Kogan Page |c 2013 | |
| 300 | |a 1 online resource (280 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on online resource; title from PDF title page (ebrary, viewed December 19, 2013) | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Badoc, Michel |e Sonstige |4 oth | |
| 700 | 1 | |a Bayle-Tourtoulou, Anne-Sophie |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029592345 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804177313555808256 |
|---|---|
| any_adam_object | |
| author | Georges, Patrick 1953- |
| author_facet | Georges, Patrick 1953- |
| author_role | aut |
| author_sort | Georges, Patrick 1953- |
| author_variant | p g pg |
| building | Verbundindex |
| bvnumber | BV044185554 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC1565360 (ZDB-89-EBL)EBL1565360 (ZDB-38-EBR)ebr10809406 (OCoLC)870305504 (DE-599)BVBBV044185554 |
| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01543nmm a2200421zc 4500</leader><controlfield tag="001">BV044185554</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170220s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749469283</subfield><subfield code="c">ebook</subfield><subfield code="9">978-0-7494-6928-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780749469276</subfield><subfield code="c">Print</subfield><subfield code="9">978-0-7494-6927-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC1565360</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1565360</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10809406</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)870305504</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044185554</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8001/9</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Georges, Patrick</subfield><subfield code="d">1953-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Neuromarketing in action</subfield><subfield code="b">how to talk and sell to the brain</subfield><subfield code="c">Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Kogan Page</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (280 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on online resource; title from PDF title page (ebrary, viewed December 19, 2013)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Neuromarketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Badoc, Michel</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bayle-Tourtoulou, Anne-Sophie</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029592345</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044185554 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:06Z |
| institution | BVB |
| isbn | 9780749469283 9780749469276 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029592345 |
| oclc_num | 870305504 |
| open_access_boolean | |
| physical | 1 online resource (280 pages) |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Georges, Patrick 1953- Verfasser aut Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc London Kogan Page 2013 1 online resource (280 pages) txt rdacontent c rdamedia cr rdacarrier Description based on online resource; title from PDF title page (ebrary, viewed December 19, 2013) Marketing Neuromarketing Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s 1\p DE-604 Badoc, Michel Sonstige oth Bayle-Tourtoulou, Anne-Sophie Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Georges, Patrick 1953- Neuromarketing in action how to talk and sell to the brain Marketing Neuromarketing Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)7601901-9 |
| title | Neuromarketing in action how to talk and sell to the brain |
| title_auth | Neuromarketing in action how to talk and sell to the brain |
| title_exact_search | Neuromarketing in action how to talk and sell to the brain |
| title_full | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
| title_fullStr | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
| title_full_unstemmed | Neuromarketing in action how to talk and sell to the brain Anne-Sophie Bayle-Tourtoulou, Patrick M. Georges and Michel Badoc |
| title_short | Neuromarketing in action |
| title_sort | neuromarketing in action how to talk and sell to the brain |
| title_sub | how to talk and sell to the brain |
| topic | Marketing Neuromarketing Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Marketing Neuromarketing |
| work_keys_str_mv | AT georgespatrick neuromarketinginactionhowtotalkandselltothebrain AT badocmichel neuromarketinginactionhowtotalkandselltothebrain AT bayletourtoulouannesophie neuromarketinginactionhowtotalkandselltothebrain |