The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy
"The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you thi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2013
|
| Schlagworte: | |
| Zusammenfassung: | "The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"-- |
| Beschreibung: | Includes index Description based on print version record |
| Beschreibung: | 1 online resource (319 pages) color illustrations |
| ISBN: | 9781118524541 9781118524527 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Holloman, Christer |
| author_GND | (DE-588)1052964559 |
| author_facet | Holloman, Christer |
| author_role | aut |
| author_sort | Holloman, Christer |
| author_variant | c h ch |
| building | Verbundindex |
| bvnumber | BV044185414 |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044185414 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:46:05Z |
| institution | BVB |
| isbn | 9781118524541 9781118524527 |
| language | English |
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| spelling | Holloman, Christer Verfasser (DE-588)1052964559 aut The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Christer Holloman Hoboken Wiley 2013 1 online resource (319 pages) color illustrations txt rdacontent c rdamedia cr rdacarrier Includes index Description based on print version record "The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"-- Internet marketing Social media Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe Holloman, Christer Social media MBA in practice : an essential collection of inspirational case studies to influence your social media strategy 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Holloman, Christer The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Internet marketing Social media Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4037589-4 |
| title | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy |
| title_auth | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy |
| title_exact_search | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy |
| title_full | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Christer Holloman |
| title_fullStr | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Christer Holloman |
| title_full_unstemmed | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Christer Holloman |
| title_short | The social media MBA in practice |
| title_sort | the social media mba in practice an essential collection of inspirational case studies to influence your social media strategy |
| title_sub | an essential collection of inspirational case studies to influence your social media strategy |
| topic | Internet marketing Social media Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet marketing Social media Social Media Marketing |
| work_keys_str_mv | AT hollomanchrister thesocialmediambainpracticeanessentialcollectionofinspirationalcasestudiestoinfluenceyoursocialmediastrategy |