The digital crown: winning at content on the web
"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Morgan Kauffmann is an imprint of Elsevier
[2014]
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| Schlagworte: | |
| Zusammenfassung: | "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- |
| Beschreibung: | Description based on print version record |
| Beschreibung: | 1 online resource (359 pages) illustrations |
| ISBN: | 9780124076747 9780124076570 |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044185397 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:46:05Z |
| institution | BVB |
| isbn | 9780124076747 9780124076570 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029592188 |
| oclc_num | 861692285 |
| open_access_boolean | |
| physical | 1 online resource (359 pages) illustrations |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Morgan Kauffmann is an imprint of Elsevier |
| record_format | marc |
| spelling | Leibtag, Ahava Verfasser aut The digital crown winning at content on the web Ahava Leibtag Amsterdam Morgan Kauffmann is an imprint of Elsevier [2014] © 2014 1 online resource (359 pages) illustrations txt rdacontent c rdamedia cr rdacarrier Description based on print version record "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- Internet marketing Branding (Marketing) Erscheint auch als Druck-Ausgabe Leibtag, Ahava Digital crown : winning at content on the web |
| spellingShingle | Leibtag, Ahava The digital crown winning at content on the web Internet marketing Branding (Marketing) |
| title | The digital crown winning at content on the web |
| title_auth | The digital crown winning at content on the web |
| title_exact_search | The digital crown winning at content on the web |
| title_full | The digital crown winning at content on the web Ahava Leibtag |
| title_fullStr | The digital crown winning at content on the web Ahava Leibtag |
| title_full_unstemmed | The digital crown winning at content on the web Ahava Leibtag |
| title_short | The digital crown |
| title_sort | the digital crown winning at content on the web |
| title_sub | winning at content on the web |
| topic | Internet marketing Branding (Marketing) |
| topic_facet | Internet marketing Branding (Marketing) |
| work_keys_str_mv | AT leibtagahava thedigitalcrownwinningatcontentontheweb |