Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels
Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think li...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Somerset
John Wiley & Sons, Incorporated
2013
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| Ausgabe: | 1st ed |
| Schlagworte: | |
| Zusammenfassung: | Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity's new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny |
| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (254 pages) |
| ISBN: | 9781118526170 9781118480182 |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:04Z |
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| isbn | 9781118526170 9781118480182 |
| language | English |
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| spelling | Savar, Avi Verfasser aut Content to Commerce Engaging Consumers Across Paid, Owned and Earned Channels 1st ed Somerset John Wiley & Sons, Incorporated 2013 © 2013 1 online resource (254 pages) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity's new Branded Content & Entertainment category Content to Commerce will show you how to conquer the media world's medium and control your own brand's destiny Wirtschaft Business Internet marketing Social marketing Erscheint auch als Druck-Ausgabe Savar, Avi Content to Commerce : Engaging Consumers Across Paid, Owned and Earned Channels |
| spellingShingle | Savar, Avi Content to Commerce Engaging Consumers Across Paid, Owned and Earned Channels Wirtschaft Business Internet marketing Social marketing |
| title | Content to Commerce Engaging Consumers Across Paid, Owned and Earned Channels |
| title_auth | Content to Commerce Engaging Consumers Across Paid, Owned and Earned Channels |
| title_exact_search | Content to Commerce Engaging Consumers Across Paid, Owned and Earned Channels |
| title_full | Content to Commerce Engaging Consumers Across Paid, Owned and Earned Channels |
| title_fullStr | Content to Commerce Engaging Consumers Across Paid, Owned and Earned Channels |
| title_full_unstemmed | Content to Commerce Engaging Consumers Across Paid, Owned and Earned Channels |
| title_short | Content to Commerce |
| title_sort | content to commerce engaging consumers across paid owned and earned channels |
| title_sub | Engaging Consumers Across Paid, Owned and Earned Channels |
| topic | Wirtschaft Business Internet marketing Social marketing |
| topic_facet | Wirtschaft Business Internet marketing Social marketing |
| work_keys_str_mv | AT savaravi contenttocommerceengagingconsumersacrosspaidownedandearnedchannels |