Boom: marketing to the ultimate power consumer--the baby boomer woman
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
c2006
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 225-228) and index |
| Beschreibung: | xviii, 238 p. |
| ISBN: | 0814473903 9780814473900 |
Internformat
MARC
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| 100 | 1 | |a Brown, Mary |d 1959- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Boom |b marketing to the ultimate power consumer--the baby boomer woman |c Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| 264 | 1 | |a New York |b American Management Association |c c2006 | |
| 300 | |a xviii, 238 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 225-228) and index | ||
| 650 | 4 | |a Women consumers | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Baby boom generation | |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Orsborn, Carol |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| author | Brown, Mary 1959- |
| author_facet | Brown, Mary 1959- |
| author_role | aut |
| author_sort | Brown, Mary 1959- |
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| building | Verbundindex |
| bvnumber | BV044181989 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC3001856 (ZDB-89-EBL)EBL3001856 (OCoLC)815543561 (DE-599)BVBBV044181989 |
| dewey-full | 658.8/34082 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34082 |
| dewey-search | 658.8/34082 |
| dewey-sort | 3658.8 534082 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044181989 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:46:00Z |
| institution | BVB |
| isbn | 0814473903 9780814473900 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029588834 |
| oclc_num | 815543561 |
| open_access_boolean | |
| physical | xviii, 238 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | American Management Association |
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| spelling | Brown, Mary 1959- Verfasser aut Boom marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill New York American Management Association c2006 xviii, 238 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. 225-228) and index Women consumers Consumer behavior Marketing Baby boom generation Zielgruppe (DE-588)4117714-9 gnd rswk-swf Frau (DE-588)4018202-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Frau (DE-588)4018202-2 s Marketing (DE-588)4037589-4 s Zielgruppe (DE-588)4117714-9 s 1\p DE-604 Orsborn, Carol Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brown, Mary 1959- Boom marketing to the ultimate power consumer--the baby boomer woman Women consumers Consumer behavior Marketing Baby boom generation Zielgruppe (DE-588)4117714-9 gnd Frau (DE-588)4018202-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4117714-9 (DE-588)4018202-2 (DE-588)4037589-4 |
| title | Boom marketing to the ultimate power consumer--the baby boomer woman |
| title_auth | Boom marketing to the ultimate power consumer--the baby boomer woman |
| title_exact_search | Boom marketing to the ultimate power consumer--the baby boomer woman |
| title_full | Boom marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| title_fullStr | Boom marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| title_full_unstemmed | Boom marketing to the ultimate power consumer--the baby boomer woman Mary Brown and Carol Orsborn ; foreword by Paco Underhill |
| title_short | Boom |
| title_sort | boom marketing to the ultimate power consumer the baby boomer woman |
| title_sub | marketing to the ultimate power consumer--the baby boomer woman |
| topic | Women consumers Consumer behavior Marketing Baby boom generation Zielgruppe (DE-588)4117714-9 gnd Frau (DE-588)4018202-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Women consumers Consumer behavior Marketing Baby boom generation Zielgruppe Frau |
| work_keys_str_mv | AT brownmary boommarketingtotheultimatepowerconsumerthebabyboomerwoman AT orsborncarol boommarketingtotheultimatepowerconsumerthebabyboomerwoman |