When ads work: new proof that advertising triggers sales
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Armonk, N.Y.
Sharpe
c2007
|
| Edition: | 2nd ed |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xix, 209 p. |
| ISBN: | 0765617382 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044180666 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2007 |||| o||u| ||||||eng d | ||
| 020 | |a 0765617382 |c cloth : alk. paper |9 0-7656-1738-2 | ||
| 035 | |a (ZDB-30-PAD)EBC2005314 | ||
| 035 | |a (ZDB-89-EBL)EBL2005314 | ||
| 035 | |a (OCoLC)703219131 | ||
| 035 | |a (DE-599)BVBBV044180666 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.1 |2 22 | |
| 100 | 1 | |a Jones, John Philip |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a When ads work |b new proof that advertising triggers sales |c John Philip Jones |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Armonk, N.Y. |b Sharpe |c c2007 | |
| 300 | |a xix, 209 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research | |
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 4 | |a Sales promotion |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029587511 | ||
Record in the Search Index
| _version_ | 1804177305720848384 |
|---|---|
| any_adam_object | |
| author | Jones, John Philip |
| author_facet | Jones, John Philip |
| author_role | aut |
| author_sort | Jones, John Philip |
| author_variant | j p j jp jpj |
| building | Verbundindex |
| bvnumber | BV044180666 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research |
| ctrlnum | (ZDB-30-PAD)EBC2005314 (ZDB-89-EBL)EBL2005314 (OCoLC)703219131 (DE-599)BVBBV044180666 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01831nmm a2200361zc 4500</leader><controlfield tag="001">BV044180666</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2007 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0765617382</subfield><subfield code="c">cloth : alk. paper</subfield><subfield code="9">0-7656-1738-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC2005314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL2005314</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)703219131</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044180666</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Jones, John Philip</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">When ads work</subfield><subfield code="b">new proof that advertising triggers sales</subfield><subfield code="c">John Philip Jones</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Armonk, N.Y.</subfield><subfield code="b">Sharpe</subfield><subfield code="c">c2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xix, 209 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield><subfield code="v">Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029587511</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV044180666 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:58Z |
| institution | BVB |
| isbn | 0765617382 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029587511 |
| oclc_num | 703219131 |
| open_access_boolean | |
| physical | xix, 209 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Sharpe |
| record_format | marc |
| spelling | Jones, John Philip Verfasser aut When ads work new proof that advertising triggers sales John Philip Jones 2nd ed Armonk, N.Y. Sharpe c2007 xix, 209 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research Advertising Case studies Sales promotion Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Jones, John Philip When ads work new proof that advertising triggers sales The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research Advertising Case studies Sales promotion Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | When ads work new proof that advertising triggers sales |
| title_auth | When ads work new proof that advertising triggers sales |
| title_exact_search | When ads work new proof that advertising triggers sales |
| title_full | When ads work new proof that advertising triggers sales John Philip Jones |
| title_fullStr | When ads work new proof that advertising triggers sales John Philip Jones |
| title_full_unstemmed | When ads work new proof that advertising triggers sales John Philip Jones |
| title_short | When ads work |
| title_sort | when ads work new proof that advertising triggers sales |
| title_sub | new proof that advertising triggers sales |
| topic | Advertising Case studies Sales promotion Case studies |
| topic_facet | Advertising Case studies Sales promotion Case studies Fallstudiensammlung |
| work_keys_str_mv | AT jonesjohnphilip whenadsworknewproofthatadvertisingtriggerssales |