When ads work: new proof that advertising triggers sales
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
Sharpe
c2007
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xix, 209 p. |
| ISBN: | 0765617382 |
Internformat
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| 100 | 1 | |a Jones, John Philip |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a When ads work |b new proof that advertising triggers sales |c John Philip Jones |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Armonk, N.Y. |b Sharpe |c c2007 | |
| 300 | |a xix, 209 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research | |
| 650 | 4 | |a Advertising |v Case studies | |
| 650 | 4 | |a Sales promotion |v Case studies | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Jones, John Philip |
| author_facet | Jones, John Philip |
| author_role | aut |
| author_sort | Jones, John Philip |
| author_variant | j p j jp jpj |
| building | Verbundindex |
| bvnumber | BV044180666 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research |
| ctrlnum | (ZDB-30-PAD)EBC2005314 (ZDB-89-EBL)EBL2005314 (OCoLC)703219131 (DE-599)BVBBV044180666 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV044180666 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:58Z |
| institution | BVB |
| isbn | 0765617382 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029587511 |
| oclc_num | 703219131 |
| open_access_boolean | |
| physical | xix, 209 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Sharpe |
| record_format | marc |
| spelling | Jones, John Philip Verfasser aut When ads work new proof that advertising triggers sales John Philip Jones 2nd ed Armonk, N.Y. Sharpe c2007 xix, 209 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research Advertising Case studies Sales promotion Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Jones, John Philip When ads work new proof that advertising triggers sales The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research Advertising Case studies Sales promotion Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | When ads work new proof that advertising triggers sales |
| title_auth | When ads work new proof that advertising triggers sales |
| title_exact_search | When ads work new proof that advertising triggers sales |
| title_full | When ads work new proof that advertising triggers sales John Philip Jones |
| title_fullStr | When ads work new proof that advertising triggers sales John Philip Jones |
| title_full_unstemmed | When ads work new proof that advertising triggers sales John Philip Jones |
| title_short | When ads work |
| title_sort | when ads work new proof that advertising triggers sales |
| title_sub | new proof that advertising triggers sales |
| topic | Advertising Case studies Sales promotion Case studies |
| topic_facet | Advertising Case studies Sales promotion Case studies Fallstudiensammlung |
| work_keys_str_mv | AT jonesjohnphilip whenadsworknewproofthatadvertisingtriggerssales |