Handbook of brand relationships:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
M.E. Sharpe
c2009
|
| Schlagworte: | |
| Beschreibung: | "Society for Consumer Psychology"--Cover Includes bibliographical references and indexes |
| Beschreibung: | xxi, 424 p. |
| ISBN: | 9780765623577 0765623579 |
Internformat
MARC
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| 020 | |a 9780765623577 |c alk. paper |9 978-0-7656-2357-7 | ||
| 020 | |a 0765623579 |c alk. paper |9 0-7656-2357-9 | ||
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| 245 | 1 | 0 | |a Handbook of brand relationships |c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors |
| 264 | 1 | |a Armonk, N.Y. |b M.E. Sharpe |c c2009 | |
| 300 | |a xxi, 424 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "Society for Consumer Psychology"--Cover | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Brand choice | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer relations | |
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| 700 | 1 | |a MacInnis, Deborah J. |e Sonstige |0 (DE-588)134232992 |4 oth | |
| 700 | 1 | |a Park, C. Whan |e Sonstige |4 oth | |
| 700 | 1 | |a Priester, Joseph W. |e Sonstige |4 oth | |
| 710 | 2 | |a Society for Consumer Psychology |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV044180351 |
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| ctrlnum | (ZDB-30-PAD)EBC1900131 (ZDB-89-EBL)EBL1900131 (OCoLC)898771500 (DE-599)BVBBV044180351 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044180351 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:58Z |
| institution | BVB |
| isbn | 9780765623577 0765623579 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029587196 |
| oclc_num | 898771500 |
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| physical | xxi, 424 p. |
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| publishDate | 2009 |
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| publisher | M.E. Sharpe |
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| spelling | Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors Armonk, N.Y. M.E. Sharpe c2009 xxi, 424 p. txt rdacontent c rdamedia cr rdacarrier "Society for Consumer Psychology"--Cover Includes bibliographical references and indexes Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Kundenbindung (DE-588)4384508-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Beziehungsmarketing (DE-588)4789127-0 s Verbraucher (DE-588)4062632-5 s Psychologie (DE-588)4047704-6 s 2\p DE-604 Kundenbindung (DE-588)4384508-3 s 3\p DE-604 MacInnis, Deborah J. Sonstige (DE-588)134232992 oth Park, C. Whan Sonstige oth Priester, Joseph W. Sonstige oth Society for Consumer Psychology Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Handbook of brand relationships Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenbindung (DE-588)4384508-3 gnd Markenpolitik (DE-588)4144679-3 gnd Psychologie (DE-588)4047704-6 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4062632-5 (DE-588)4789127-0 (DE-588)4384508-3 (DE-588)4144679-3 (DE-588)4047704-6 (DE-588)4136439-9 (DE-588)4143413-4 |
| title | Handbook of brand relationships |
| title_auth | Handbook of brand relationships |
| title_exact_search | Handbook of brand relationships |
| title_full | Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors |
| title_fullStr | Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors |
| title_full_unstemmed | Handbook of brand relationships Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors |
| title_short | Handbook of brand relationships |
| title_sort | handbook of brand relationships |
| topic | Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher (DE-588)4062632-5 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Kundenbindung (DE-588)4384508-3 gnd Markenpolitik (DE-588)4144679-3 gnd Psychologie (DE-588)4047704-6 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Relationship marketing Brand choice Branding (Marketing) Customer relations Verbraucher Beziehungsmarketing Kundenbindung Markenpolitik Psychologie Markenimage Aufsatzsammlung |
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