Greener marketing: a global perspective on greening marketing practice
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Sheffield
Greenleaf Pub.
1999
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 432 p. |
| ISBN: | 1874719144 9781874719144 9781907643200 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044179738 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s1999 |||| o||u| ||||||eng d | ||
| 020 | |a 1874719144 |9 1-874719-14-4 | ||
| 020 | |a 9781874719144 |9 978-1-874719-14-4 | ||
| 020 | |a 9781907643200 |c Online |9 978-1-907643-20-0 | ||
| 035 | |a (ZDB-30-PAD)EBC1741650 | ||
| 035 | |a (ZDB-89-EBL)EBL1741650 | ||
| 035 | |a (OCoLC)876936747 | ||
| 035 | |a (DE-599)BVBBV044179738 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/02 |2 23 | |
| 245 | 1 | 0 | |a Greener marketing |b a global perspective on greening marketing practice |c edited by Martin Charter and Michael Jay Polonsky |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Sheffield |b Greenleaf Pub. |c 1999 | |
| 300 | |a 432 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies | |
| 650 | 4 | |a Green marketing | |
| 700 | 1 | |a Charter, Martin |e Sonstige |4 oth | |
| 700 | 1 | |a Polonsky, Michael J. |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029586583 | ||
Datensatz im Suchindex
| _version_ | 1804177304228724736 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV044179738 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies |
| ctrlnum | (ZDB-30-PAD)EBC1741650 (ZDB-89-EBL)EBL1741650 (OCoLC)876936747 (DE-599)BVBBV044179738 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01287nmm a2200373zc 4500</leader><controlfield tag="001">BV044179738</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s1999 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1874719144</subfield><subfield code="9">1-874719-14-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781874719144</subfield><subfield code="9">978-1-874719-14-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781907643200</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-907643-20-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC1741650</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1741650</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)876936747</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044179738</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Greener marketing</subfield><subfield code="b">a global perspective on greening marketing practice</subfield><subfield code="c">edited by Martin Charter and Michael Jay Polonsky</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Sheffield</subfield><subfield code="b">Greenleaf Pub.</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">432 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Green marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Charter, Martin</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Polonsky, Michael J.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029586583</subfield></datafield></record></collection> |
| id | DE-604.BV044179738 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:57Z |
| institution | BVB |
| isbn | 1874719144 9781874719144 9781907643200 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029586583 |
| oclc_num | 876936747 |
| open_access_boolean | |
| physical | 432 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Greenleaf Pub. |
| record_format | marc |
| spelling | Greener marketing a global perspective on greening marketing practice edited by Martin Charter and Michael Jay Polonsky 2nd ed Sheffield Greenleaf Pub. 1999 432 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies Green marketing Charter, Martin Sonstige oth Polonsky, Michael J. Sonstige oth |
| spellingShingle | Greener marketing a global perspective on greening marketing practice section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies Green marketing |
| title | Greener marketing a global perspective on greening marketing practice |
| title_auth | Greener marketing a global perspective on greening marketing practice |
| title_exact_search | Greener marketing a global perspective on greening marketing practice |
| title_full | Greener marketing a global perspective on greening marketing practice edited by Martin Charter and Michael Jay Polonsky |
| title_fullStr | Greener marketing a global perspective on greening marketing practice edited by Martin Charter and Michael Jay Polonsky |
| title_full_unstemmed | Greener marketing a global perspective on greening marketing practice edited by Martin Charter and Michael Jay Polonsky |
| title_short | Greener marketing |
| title_sort | greener marketing a global perspective on greening marketing practice |
| title_sub | a global perspective on greening marketing practice |
| topic | Green marketing |
| topic_facet | Green marketing |
| work_keys_str_mv | AT chartermartin greenermarketingaglobalperspectiveongreeningmarketingpractice AT polonskymichaelj greenermarketingaglobalperspectiveongreeningmarketingpractice |