Content marketing for nonprofits: a communications map for engaging your community, becoming a favorite cause, and raising more money
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
Jossey-Bass
2013
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Jossey-Bass nonprofit guidebook series
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxxi, 392 p. |
| ISBN: | 9781118444023 9781118722381 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044177924 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118444023 |c paper/website |9 978-1-118-44402-3 | ||
| 020 | |a 9781118722381 |c Online |9 978-1-118-72238-1 | ||
| 035 | |a (ZDB-30-PAD)EBC1469453 | ||
| 035 | |a (ZDB-89-EBL)EBL1469453 | ||
| 035 | |a (OCoLC)840939138 | ||
| 035 | |a (DE-599)BVBBV044177924 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 23 | |
| 100 | 1 | |a Leroux Miller, Kivi |d 1969- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Content marketing for nonprofits |b a communications map for engaging your community, becoming a favorite cause, and raising more money |c Kivi Leroux Miller |
| 250 | |a 1st ed | ||
| 264 | 1 | |a San Francisco |b Jossey-Bass |c 2013 | |
| 300 | |a xxxi, 392 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Jossey-Bass nonprofit guidebook series | |
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose | |
| 650 | 4 | |a Nonprofit organizations |x Marketing | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029584769 | ||
Datensatz im Suchindex
| _version_ | 1804177300825047040 |
|---|---|
| any_adam_object | |
| author | Leroux Miller, Kivi 1969- |
| author_facet | Leroux Miller, Kivi 1969- |
| author_role | aut |
| author_sort | Leroux Miller, Kivi 1969- |
| author_variant | m k l mk mkl |
| building | Verbundindex |
| bvnumber | BV044177924 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose |
| ctrlnum | (ZDB-30-PAD)EBC1469453 (ZDB-89-EBL)EBL1469453 (OCoLC)840939138 (DE-599)BVBBV044177924 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01609nmm a2200361zc 4500</leader><controlfield tag="001">BV044177924</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118444023</subfield><subfield code="c">paper/website</subfield><subfield code="9">978-1-118-44402-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118722381</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-118-72238-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC1469453</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL1469453</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)840939138</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044177924</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Leroux Miller, Kivi</subfield><subfield code="d">1969-</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Content marketing for nonprofits</subfield><subfield code="b">a communications map for engaging your community, becoming a favorite cause, and raising more money</subfield><subfield code="c">Kivi Leroux Miller</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco</subfield><subfield code="b">Jossey-Bass</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxxi, 392 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Jossey-Bass nonprofit guidebook series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="505" ind1="0" ind2=" "><subfield code="a">pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Nonprofit organizations</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029584769</subfield></datafield></record></collection> |
| id | DE-604.BV044177924 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:54Z |
| institution | BVB |
| isbn | 9781118444023 9781118722381 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029584769 |
| oclc_num | 840939138 |
| open_access_boolean | |
| physical | xxxi, 392 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Jossey-Bass |
| record_format | marc |
| series2 | Jossey-Bass nonprofit guidebook series |
| spelling | Leroux Miller, Kivi 1969- Verfasser aut Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money Kivi Leroux Miller 1st ed San Francisco Jossey-Bass 2013 xxxi, 392 p. txt rdacontent c rdamedia cr rdacarrier Jossey-Bass nonprofit guidebook series Includes bibliographical references and index pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose Nonprofit organizations Marketing |
| spellingShingle | Leroux Miller, Kivi 1969- Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money pt. 1. Finding a new path : the power of content marketing -- pt. 2. Who will go with you : redefining your marketing relationships -- pt. 3. Envision the journey : preparing your content marketing plan -- pt. 4. Set out on your trek : implementing your content marketing strategy -- pt. 5. The right provisions for the journey : what you need to know about the channels your choose Nonprofit organizations Marketing |
| title | Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money |
| title_auth | Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money |
| title_exact_search | Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money |
| title_full | Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money Kivi Leroux Miller |
| title_fullStr | Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money Kivi Leroux Miller |
| title_full_unstemmed | Content marketing for nonprofits a communications map for engaging your community, becoming a favorite cause, and raising more money Kivi Leroux Miller |
| title_short | Content marketing for nonprofits |
| title_sort | content marketing for nonprofits a communications map for engaging your community becoming a favorite cause and raising more money |
| title_sub | a communications map for engaging your community, becoming a favorite cause, and raising more money |
| topic | Nonprofit organizations Marketing |
| topic_facet | Nonprofit organizations Marketing |
| work_keys_str_mv | AT lerouxmillerkivi contentmarketingfornonprofitsacommunicationsmapforengagingyourcommunitybecomingafavoritecauseandraisingmoremoney |