Retail marketing and branding: a definitive guide to maximizing ROI
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex
Wiley
2013
|
| Edition: | 2nd ed |
| Subjects: | |
| Item Description: | "Perspectives on consumer industries & retail"--Cover. - Includes index |
| Physical Description: | xxii, 374 p. |
| ISBN: | 9781118489529 9781118489505 |
Staff View
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| isbn | 9781118489529 9781118489505 |
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| spelling | Perrey, Jesko Verfasser aut Retail marketing and branding a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke 2nd ed Chichester, West Sussex Wiley 2013 xxii, 374 p. txt rdacontent c rdamedia cr rdacarrier "Perspectives on consumer industries & retail"--Cover. - Includes index pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing Branding (Marketing) Brand name products Retail trade Handelsbetrieb (DE-588)4023226-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 Spillecke, Dennis Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perrey, Jesko Retail marketing and branding a definitive guide to maximizing ROI pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing Branding (Marketing) Brand name products Retail trade Handelsbetrieb (DE-588)4023226-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4023226-8 (DE-588)4037589-4 |
| title | Retail marketing and branding a definitive guide to maximizing ROI |
| title_auth | Retail marketing and branding a definitive guide to maximizing ROI |
| title_exact_search | Retail marketing and branding a definitive guide to maximizing ROI |
| title_full | Retail marketing and branding a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke |
| title_fullStr | Retail marketing and branding a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke |
| title_full_unstemmed | Retail marketing and branding a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke |
| title_short | Retail marketing and branding |
| title_sort | retail marketing and branding a definitive guide to maximizing roi |
| title_sub | a definitive guide to maximizing ROI |
| topic | Branding (Marketing) Brand name products Retail trade Handelsbetrieb (DE-588)4023226-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Branding (Marketing) Brand name products Retail trade Handelsbetrieb Marketing |
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