Retail marketing and branding: a definitive guide to maximizing ROI
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Wiley
2013
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | "Perspectives on consumer industries & retail"--Cover. - Includes index |
| Beschreibung: | xxii, 374 p. |
| ISBN: | 9781118489529 9781118489505 |
Internformat
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| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| author | Perrey, Jesko |
| author_facet | Perrey, Jesko |
| author_role | aut |
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| building | Verbundindex |
| bvnumber | BV044171589 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing |
| ctrlnum | (ZDB-30-PAD)EBC1095122 (ZDB-89-EBL)EBL1095122 (OCoLC)823227793 (DE-599)BVBBV044171589 |
| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:43Z |
| institution | BVB |
| isbn | 9781118489529 9781118489505 |
| language | English |
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| spelling | Perrey, Jesko Verfasser aut Retail marketing and branding a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke 2nd ed Chichester, West Sussex Wiley 2013 xxii, 374 p. txt rdacontent c rdamedia cr rdacarrier "Perspectives on consumer industries & retail"--Cover. - Includes index pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing Branding (Marketing) Brand name products Retail trade Handelsbetrieb (DE-588)4023226-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Handelsbetrieb (DE-588)4023226-8 s Marketing (DE-588)4037589-4 s 1\p DE-604 Spillecke, Dennis Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Perrey, Jesko Retail marketing and branding a definitive guide to maximizing ROI pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing Branding (Marketing) Brand name products Retail trade Handelsbetrieb (DE-588)4023226-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4023226-8 (DE-588)4037589-4 |
| title | Retail marketing and branding a definitive guide to maximizing ROI |
| title_auth | Retail marketing and branding a definitive guide to maximizing ROI |
| title_exact_search | Retail marketing and branding a definitive guide to maximizing ROI |
| title_full | Retail marketing and branding a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke |
| title_fullStr | Retail marketing and branding a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke |
| title_full_unstemmed | Retail marketing and branding a definitive guide to maximizing ROI Jesko Perrey and Dennis Spillecke |
| title_short | Retail marketing and branding |
| title_sort | retail marketing and branding a definitive guide to maximizing roi |
| title_sub | a definitive guide to maximizing ROI |
| topic | Branding (Marketing) Brand name products Retail trade Handelsbetrieb (DE-588)4023226-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Branding (Marketing) Brand name products Retail trade Handelsbetrieb Marketing |
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