European business and brand building:
Gespeichert in:
| Weitere Verfasser: | , , , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bruxelles ; Bern ; Berlin
P.I.E. Peter Lang
[2012]
|
| Schlagworte: | |
| Beschreibung: | "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (264 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783035261424 |
Internformat
MARC
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| 245 | 1 | 0 | |a European business and brand building |c Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl (eds.) |
| 264 | 1 | |a Bruxelles ; Bern ; Berlin |b P.I.E. Peter Lang |c [2012] | |
| 264 | 4 | |c © 2012 | |
| 300 | |a 1 Online-Ressource (264 Seiten) |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso | ||
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Branding (Marketing) |z Europe |v Congresses | |
| 650 | 4 | |a Corporate image |z Europe |v Congresses | |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Segreto, Luciano |d 1954- |0 (DE-588)142081450 |4 edt | |
| 700 | 1 | |a Bonin, Hubert |d 1950- |0 (DE-588)113603894 |4 edt | |
| 700 | 1 | |a Koźmiński, Andrzej K. |d 1941- |0 (DE-588)129676225 |4 edt | |
| 700 | 1 | |a Manera, Carles |d 1957- |0 (DE-588)171045238 |4 edt | |
| 700 | 1 | |a Pohl, Manfred |d 1944- |0 (DE-588)129176052 |4 edt | |
| 710 | 2 | |a Institute for Corporate Culture Affairs |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-90-5201-793-8 |
| 912 | |a ZDB-30-PAD |a ZDB-114-LAC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029576313 | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author2 | Segreto, Luciano 1954- Bonin, Hubert 1950- Koźmiński, Andrzej K. 1941- Manera, Carles 1957- Pohl, Manfred 1944- |
| author2_role | edt edt edt edt edt |
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| author_GND | (DE-588)142081450 (DE-588)113603894 (DE-588)129676225 (DE-588)171045238 (DE-588)129176052 |
| author_facet | Segreto, Luciano 1954- Bonin, Hubert 1950- Koźmiński, Andrzej K. 1941- Manera, Carles 1957- Pohl, Manfred 1944- |
| building | Verbundindex |
| bvnumber | BV044169468 |
| classification_rvk | QP 624 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27094 |
| dewey-search | 658.8/27094 |
| dewey-sort | 3658.8 527094 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044169468 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:40Z |
| institution | BVB |
| isbn | 9783035261424 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029576313 |
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| spelling | European business and brand building Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl (eds.) Bruxelles ; Bern ; Berlin P.I.E. Peter Lang [2012] © 2012 1 Online-Ressource (264 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier "The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso Includes bibliographical references and index Brand name products Europe Congresses Branding (Marketing) Europe Congresses Corporate image Europe Congresses Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Europa Europa (DE-588)4015701-5 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 2007 Warschau gnd-content Europa (DE-588)4015701-5 g Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s 1\p DE-604 Segreto, Luciano 1954- (DE-588)142081450 edt Bonin, Hubert 1950- (DE-588)113603894 edt Koźmiński, Andrzej K. 1941- (DE-588)129676225 edt Manera, Carles 1957- (DE-588)171045238 edt Pohl, Manfred 1944- (DE-588)129176052 edt Institute for Corporate Culture Affairs Sonstige oth Erscheint auch als Druck-Ausgabe 978-90-5201-793-8 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | European business and brand building Brand name products Europe Congresses Branding (Marketing) Europe Congresses Corporate image Europe Congresses Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Markenimage (DE-588)4136439-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4037584-5 (DE-588)4136439-9 (DE-588)4015701-5 (DE-588)1071861417 |
| title | European business and brand building |
| title_auth | European business and brand building |
| title_exact_search | European business and brand building |
| title_full | European business and brand building Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl (eds.) |
| title_fullStr | European business and brand building Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl (eds.) |
| title_full_unstemmed | European business and brand building Luciano Segreto, Hubert Bonin, Andrzej K. Kozminski, Carles Manera, Manfred Pohl (eds.) |
| title_short | European business and brand building |
| title_sort | european business and brand building |
| topic | Brand name products Europe Congresses Branding (Marketing) Europe Congresses Corporate image Europe Congresses Markenpolitik (DE-588)4144679-3 gnd Markenartikel (DE-588)4037584-5 gnd Markenimage (DE-588)4136439-9 gnd |
| topic_facet | Brand name products Europe Congresses Branding (Marketing) Europe Congresses Corporate image Europe Congresses Markenpolitik Markenartikel Markenimage Europa Konferenzschrift 2007 Warschau |
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