Audience economics: media institutions and the audience marketplace
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Columbia University Press
c2003
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. [199]-227) and index |
| Beschreibung: | x, 235 p |
| ISBN: | 0231126522 0231126530 |
Internformat
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Datensatz im Suchindex
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| author | Napoli, Philip M. |
| author_facet | Napoli, Philip M. |
| author_role | aut |
| author_sort | Napoli, Philip M. |
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| bvnumber | BV044164813 |
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| dewey-full | 659.14/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/3 |
| dewey-search | 659.14/3 |
| dewey-sort | 3659.14 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| isbn | 0231126522 0231126530 |
| language | English |
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| spelling | Napoli, Philip M. Verfasser aut Audience economics media institutions and the audience marketplace Philip M. Napoli New York Columbia University Press c2003 x, 235 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [199]-227) and index Television advertising Television advertising United States Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Napoli, Philip M. Audience economics media institutions and the audience marketplace Television advertising Television advertising United States Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4016842-6 (DE-588)4189638-5 (DE-588)4078704-7 |
| title | Audience economics media institutions and the audience marketplace |
| title_auth | Audience economics media institutions and the audience marketplace |
| title_exact_search | Audience economics media institutions and the audience marketplace |
| title_full | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_fullStr | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_full_unstemmed | Audience economics media institutions and the audience marketplace Philip M. Napoli |
| title_short | Audience economics |
| title_sort | audience economics media institutions and the audience marketplace |
| title_sub | media institutions and the audience marketplace |
| topic | Television advertising Television advertising United States Fernsehsendung (DE-588)4016842-6 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Television advertising Television advertising United States Fernsehsendung Werbesendung USA |
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