Neuromarketing in the B-to-B-sector: importance, potential and its implications for brand management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2012
|
| Schlagworte: | |
| Beschreibung: | Title from cover Includes bibliographical references |
| Beschreibung: | v, 67 p. |
| ISBN: | 9783842872820 9783842822825 |
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| 650 | 4 | |a Industrial marketing | |
| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| author | Gentner, Friedrich |
| author_facet | Gentner, Friedrich |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:31Z |
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| isbn | 9783842872820 9783842822825 |
| language | English |
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| publisher | Diplomica Verlag |
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| spelling | Gentner, Friedrich Verfasser aut Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management Friedrich Gentner Hamburg Diplomica Verlag 2012 v, 67 p. txt rdacontent c rdamedia cr rdacarrier Title from cover Includes bibliographical references Neuromarketing Industrial marketing Branding (Marketing) |
| spellingShingle | Gentner, Friedrich Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management Neuromarketing Industrial marketing Branding (Marketing) |
| title | Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management |
| title_auth | Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management |
| title_exact_search | Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management |
| title_full | Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management Friedrich Gentner |
| title_fullStr | Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management Friedrich Gentner |
| title_full_unstemmed | Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management Friedrich Gentner |
| title_short | Neuromarketing in the B-to-B-sector |
| title_sort | neuromarketing in the b to b sector importance potential and its implications for brand management |
| title_sub | importance, potential and its implications for brand management |
| topic | Neuromarketing Industrial marketing Branding (Marketing) |
| topic_facet | Neuromarketing Industrial marketing Branding (Marketing) |
| work_keys_str_mv | AT gentnerfriedrich neuromarketinginthebtobsectorimportancepotentialanditsimplicationsforbrandmanagement |