Persuasive business proposals: writing to win more customers, clients, and contracts
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
c2012
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | viii, 280 p. |
| ISBN: | 9780814417850 9780814417867 |
Internformat
MARC
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| 082 | 0 | |a 658.15/224 |2 23 | |
| 100 | 1 | |a Sant, Tom |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Persuasive business proposals |b writing to win more customers, clients, and contracts |c Tom Sant |
| 250 | |a 3rd ed | ||
| 264 | 1 | |a New York |b AMACOM |c c2012 | |
| 300 | |a viii, 280 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 505 | 0 | |a Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index | |
| 650 | 4 | |a Proposal writing in business | |
| 650 | 4 | |a Persuasion (Rhetoric) | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029570584 | ||
Datensatz im Suchindex
| _version_ | 1804177276706750464 |
|---|---|
| any_adam_object | |
| author | Sant, Tom |
| author_facet | Sant, Tom |
| author_role | aut |
| author_sort | Sant, Tom |
| author_variant | t s ts |
| building | Verbundindex |
| bvnumber | BV044163739 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index |
| ctrlnum | (ZDB-30-PAD)EBC881958 (ZDB-89-EBL)EBL881958 (OCoLC)782916582 (DE-599)BVBBV044163739 |
| dewey-full | 658.15/224 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15/224 |
| dewey-search | 658.15/224 |
| dewey-sort | 3658.15 3224 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV044163739 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:30Z |
| institution | BVB |
| isbn | 9780814417850 9780814417867 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029570584 |
| oclc_num | 782916582 |
| open_access_boolean | |
| physical | viii, 280 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Sant, Tom Verfasser aut Persuasive business proposals writing to win more customers, clients, and contracts Tom Sant 3rd ed New York AMACOM c2012 viii, 280 p. txt rdacontent c rdamedia cr rdacarrier Includes index Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index Proposal writing in business Persuasion (Rhetoric) |
| spellingShingle | Sant, Tom Persuasive business proposals writing to win more customers, clients, and contracts Preface -- Seven deadly sins -- A good proposal is hard to find : but it's worth looking -- Recognizing reality -- Rushing to the exits -- A primer on persuasion -- Understanding persuasion -- Winning by a nose: the structure of persuasion -- Seven magic questions : how to develop a client-centered message -- Why the inuit hunt whales and other secrets of customer behavior -- The cicero principle : how to avoid talking to yourself in print -- Fluff, guff, geek and weasel : the art of saying what you mean -- Weaving your web : how to pull it all together from the start -- The art of the part : where to put your effort -- Letter proposals -- The structure and key elements of formal proposals -- Writing the business case -- Recommending and substantiating your solution -- Persuasive answers to rfp questions -- Presenting evidence and proving your points -- Gathering and tailoring reusable content -- How to manage the process without losing your sanity -- Deal or no deal? : qualifying the opportunity -- An overview of the proposal development process -- The pursuit of perfection : editing your proposal -- The packaging is part of the product -- Presenting your proposal -- Tracking your success -- Creating a proposal center of excellence -- Special challenges -- Index Proposal writing in business Persuasion (Rhetoric) |
| title | Persuasive business proposals writing to win more customers, clients, and contracts |
| title_auth | Persuasive business proposals writing to win more customers, clients, and contracts |
| title_exact_search | Persuasive business proposals writing to win more customers, clients, and contracts |
| title_full | Persuasive business proposals writing to win more customers, clients, and contracts Tom Sant |
| title_fullStr | Persuasive business proposals writing to win more customers, clients, and contracts Tom Sant |
| title_full_unstemmed | Persuasive business proposals writing to win more customers, clients, and contracts Tom Sant |
| title_short | Persuasive business proposals |
| title_sort | persuasive business proposals writing to win more customers clients and contracts |
| title_sub | writing to win more customers, clients, and contracts |
| topic | Proposal writing in business Persuasion (Rhetoric) |
| topic_facet | Proposal writing in business Persuasion (Rhetoric) |
| work_keys_str_mv | AT santtom persuasivebusinessproposalswritingtowinmorecustomersclientsandcontracts |