Seducing the subconscious: the psychology of emotional influence in advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Wiley
2012
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xi, 248 p |
| ISBN: | 9781119967620 9780470974889 |
Internformat
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| 100 | 1 | |a Heath, Robert |d 1947- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Seducing the subconscious |b the psychology of emotional influence in advertising |c Robert Heath |
| 264 | 1 | |a Chichester, West Sussex |b Wiley |c 2012 | |
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Emotions | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Heath, Robert 1947- |
| author_facet | Heath, Robert 1947- |
| author_role | aut |
| author_sort | Heath, Robert 1947- |
| author_variant | r h rh |
| building | Verbundindex |
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| dewey-full | 659.101/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.101/9 |
| dewey-search | 659.101/9 |
| dewey-sort | 3659.101 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044163600 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:30Z |
| institution | BVB |
| isbn | 9781119967620 9780470974889 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029570445 |
| oclc_num | 782880125 |
| open_access_boolean | |
| physical | xi, 248 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Heath, Robert 1947- Verfasser aut Seducing the subconscious the psychology of emotional influence in advertising Robert Heath Chichester, West Sussex Wiley 2012 xi, 248 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Psychologie Advertising Psychological aspects Emotions Unterbewusstsein (DE-588)4121818-8 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 s Unterbewusstsein (DE-588)4121818-8 s DE-604 |
| spellingShingle | Heath, Robert 1947- Seducing the subconscious the psychology of emotional influence in advertising Psychologie Advertising Psychological aspects Emotions Unterbewusstsein (DE-588)4121818-8 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4121818-8 (DE-588)4140889-5 |
| title | Seducing the subconscious the psychology of emotional influence in advertising |
| title_auth | Seducing the subconscious the psychology of emotional influence in advertising |
| title_exact_search | Seducing the subconscious the psychology of emotional influence in advertising |
| title_full | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_fullStr | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_full_unstemmed | Seducing the subconscious the psychology of emotional influence in advertising Robert Heath |
| title_short | Seducing the subconscious |
| title_sort | seducing the subconscious the psychology of emotional influence in advertising |
| title_sub | the psychology of emotional influence in advertising |
| topic | Psychologie Advertising Psychological aspects Emotions Unterbewusstsein (DE-588)4121818-8 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologie Advertising Psychological aspects Emotions Unterbewusstsein Werbepsychologie |
| work_keys_str_mv | AT heathrobert seducingthesubconsciousthepsychologyofemotionalinfluenceinadvertising |