Killer Facebook ads: master cutting-edge Facebook advertising techniques
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Francisco
John Wiley & Sons, Inc.
2011
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Serious skills
|
| Schlagworte: | |
| Beschreibung: | Includes index "Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"-- |
| Beschreibung: | xxii, 263 p. |
| ISBN: | 9781118151532 9781118151525 9781118151518 |
Internformat
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| 490 | 0 | |a Serious skills | |
| 500 | |a Includes index | ||
| 500 | |a "Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"-- | ||
| 630 | 0 | 4 | |a Facebook (Electronic resource) |
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Datensatz im Suchindex
| _version_ | 1804177270055632896 |
|---|---|
| any_adam_object | |
| author | Weintraub, Marty |
| author_facet | Weintraub, Marty |
| author_role | aut |
| author_sort | Weintraub, Marty |
| author_variant | m w mw |
| building | Verbundindex |
| bvnumber | BV044159885 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC818809 (ZDB-89-EBL)EBL818809 (OCoLC)747412435 (DE-599)BVBBV044159885 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044159885 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:24Z |
| institution | BVB |
| isbn | 9781118151532 9781118151525 9781118151518 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029566730 |
| oclc_num | 747412435 |
| open_access_boolean | |
| physical | xxii, 263 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| series2 | Serious skills |
| spelling | Weintraub, Marty Verfasser aut Killer Facebook ads master cutting-edge Facebook advertising techniques Marty Weintraub 1st ed San Francisco John Wiley & Sons, Inc. 2011 xxii, 263 p. txt rdacontent c rdamedia cr rdacarrier Serious skills Includes index "Expert Facebook advertising techniques you won't find anywhere else!Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns"-- Facebook (Electronic resource) Internet advertising Erscheint auch als Druck-Ausgabe, Paperback 978-1-118-02251-1 |
| spellingShingle | Weintraub, Marty Killer Facebook ads master cutting-edge Facebook advertising techniques Facebook (Electronic resource) Internet advertising |
| title | Killer Facebook ads master cutting-edge Facebook advertising techniques |
| title_auth | Killer Facebook ads master cutting-edge Facebook advertising techniques |
| title_exact_search | Killer Facebook ads master cutting-edge Facebook advertising techniques |
| title_full | Killer Facebook ads master cutting-edge Facebook advertising techniques Marty Weintraub |
| title_fullStr | Killer Facebook ads master cutting-edge Facebook advertising techniques Marty Weintraub |
| title_full_unstemmed | Killer Facebook ads master cutting-edge Facebook advertising techniques Marty Weintraub |
| title_short | Killer Facebook ads |
| title_sort | killer facebook ads master cutting edge facebook advertising techniques |
| title_sub | master cutting-edge Facebook advertising techniques |
| topic | Facebook (Electronic resource) Internet advertising |
| topic_facet | Facebook (Electronic resource) Internet advertising |
| work_keys_str_mv | AT weintraubmarty killerfacebookadsmastercuttingedgefacebookadvertisingtechniques |