Brainfluence: 100 ways to persuade and convince customers with neuromarketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2012
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| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- |
| Beschreibung: | xviii, 286 p |
| ISBN: | 9781118175965 |
Internformat
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| 100 | 1 | |a Dooley, Roger |d 1952- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brainfluence |b 100 ways to persuade and convince customers with neuromarketing |c Roger Dooley |
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c c2012 | |
| 300 | |a xviii, 286 p | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- | ||
| 505 | 0 | |a section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers |x Psychology | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-118-11336-3 |
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Datensatz im Suchindex
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| author | Dooley, Roger 1952- |
| author_facet | Dooley, Roger 1952- |
| author_role | aut |
| author_sort | Dooley, Roger 1952- |
| author_variant | r d rd |
| building | Verbundindex |
| bvnumber | BV044159625 |
| classification_rvk | CW 7500 QP 631 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web |
| ctrlnum | (ZDB-30-PAD)EBC817468 (ZDB-89-EBL)EBL817468 (OCoLC)765131253 (DE-599)BVBBV044159625 |
| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044159625 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:24Z |
| institution | BVB |
| isbn | 9781118175965 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029566470 |
| oclc_num | 765131253 |
| open_access_boolean | |
| physical | xviii, 286 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Wiley |
| record_format | marc |
| spelling | Dooley, Roger 1952- Verfasser aut Brainfluence 100 ways to persuade and convince customers with neuromarketing Roger Dooley Hoboken, N.J. Wiley c2012 xviii, 286 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Neuromarketing studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. This scientific approach to marketing has helped many brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence explains how to practically apply neuroscience and behavior research to everyday marketing problems. This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy. The chapters are organized into major groups, mainly by application: in-person sales, Web marketing, print advertising, and many others. The book explains several key concepts, including: New insights into what makes people buy, Ways for brands to form emotional bonds with customers, Short, easy to digest ideas that can be accessed in any order, Techniques for all types of businesses, including small businesses and non-profits This book contains practical, easy-to-understand ways to improve marketing, advertising, and sales efforts"-- section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-11336-3 |
| spellingShingle | Dooley, Roger 1952- Brainfluence 100 ways to persuade and convince customers with neuromarketing section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| title | Brainfluence 100 ways to persuade and convince customers with neuromarketing |
| title_auth | Brainfluence 100 ways to persuade and convince customers with neuromarketing |
| title_exact_search | Brainfluence 100 ways to persuade and convince customers with neuromarketing |
| title_full | Brainfluence 100 ways to persuade and convince customers with neuromarketing Roger Dooley |
| title_fullStr | Brainfluence 100 ways to persuade and convince customers with neuromarketing Roger Dooley |
| title_full_unstemmed | Brainfluence 100 ways to persuade and convince customers with neuromarketing Roger Dooley |
| title_short | Brainfluence |
| title_sort | brainfluence 100 ways to persuade and convince customers with neuromarketing |
| title_sub | 100 ways to persuade and convince customers with neuromarketing |
| topic | Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| topic_facet | Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| work_keys_str_mv | AT dooleyroger brainfluence100waystopersuadeandconvincecustomerswithneuromarketing |