Perspectives on promotion and database marketing: the collected works of Robert C Blattberg
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
World Scientific
2010
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | xi, 316 p. |
| ISBN: | 9789814287067 9789814287050 9814287059 |
Internformat
MARC
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| 020 | |a 9789814287067 |c Online |9 978-981-4287-06-7 | ||
| 020 | |a 9789814287050 |9 978-981-4287-05-0 | ||
| 020 | |a 9814287059 |9 981-4287-05-9 | ||
| 035 | |a (ZDB-30-PAD)EBC731226 | ||
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| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.872 |2 22 | |
| 100 | 1 | |a Blattberg, Robert C. |d 1942- |e Verfasser |0 (DE-588)170875407 |4 aut | |
| 245 | 1 | 0 | |a Perspectives on promotion and database marketing |b the collected works of Robert C Blattberg |c editor, Greg M Allenby |
| 264 | 1 | |a Singapore |b World Scientific |c 2010 | |
| 300 | |a xi, 316 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 505 | 0 | |a pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing | |
| 600 | 1 | 4 | |a Blattberg, Robert C. |d 1942- |
| 650 | 4 | |a Database marketing | |
| 700 | 1 | |a Allenby, Greg M. |d 1956- |e Sonstige |0 (DE-588)170699765 |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029563141 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Blattberg, Robert C. 1942- |
| author_GND | (DE-588)170875407 (DE-588)170699765 |
| author_facet | Blattberg, Robert C. 1942- |
| author_role | aut |
| author_sort | Blattberg, Robert C. 1942- |
| author_variant | r c b rc rcb |
| building | Verbundindex |
| bvnumber | BV044156296 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing |
| ctrlnum | (ZDB-30-PAD)EBC731226 (ZDB-89-EBL)EBL731226 (OCoLC)671648611 (DE-599)BVBBV044156296 |
| dewey-full | 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.872 |
| dewey-search | 658.872 |
| dewey-sort | 3658.872 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044156296 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:18Z |
| institution | BVB |
| isbn | 9789814287067 9789814287050 9814287059 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029563141 |
| oclc_num | 671648611 |
| open_access_boolean | |
| physical | xi, 316 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | World Scientific |
| record_format | marc |
| spelling | Blattberg, Robert C. 1942- Verfasser (DE-588)170875407 aut Perspectives on promotion and database marketing the collected works of Robert C Blattberg editor, Greg M Allenby Singapore World Scientific 2010 xi, 316 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing Blattberg, Robert C. 1942- Database marketing Allenby, Greg M. 1956- Sonstige (DE-588)170699765 oth |
| spellingShingle | Blattberg, Robert C. 1942- Perspectives on promotion and database marketing the collected works of Robert C Blattberg pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing Blattberg, Robert C. 1942- Database marketing |
| title | Perspectives on promotion and database marketing the collected works of Robert C Blattberg |
| title_auth | Perspectives on promotion and database marketing the collected works of Robert C Blattberg |
| title_exact_search | Perspectives on promotion and database marketing the collected works of Robert C Blattberg |
| title_full | Perspectives on promotion and database marketing the collected works of Robert C Blattberg editor, Greg M Allenby |
| title_fullStr | Perspectives on promotion and database marketing the collected works of Robert C Blattberg editor, Greg M Allenby |
| title_full_unstemmed | Perspectives on promotion and database marketing the collected works of Robert C Blattberg editor, Greg M Allenby |
| title_short | Perspectives on promotion and database marketing |
| title_sort | perspectives on promotion and database marketing the collected works of robert c blattberg |
| title_sub | the collected works of Robert C Blattberg |
| topic | Blattberg, Robert C. 1942- Database marketing |
| topic_facet | Blattberg, Robert C. 1942- Database marketing |
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