Marketing plans: how to prepare them, how to use them
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, West Sussex, U.K.
Wiley
2011
|
| Edition: | 7th ed |
| Subjects: | |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | xvi, 573 p. |
| ISBN: | 0470669977 9780470669976 9780470670163 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044154986 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 0470669977 |9 0-470-66997-7 | ||
| 020 | |a 9780470669976 |9 978-0-470-66997-6 | ||
| 020 | |a 9780470670163 |9 978-0-470-67016-3 | ||
| 035 | |a (ZDB-30-PAD)EBC706779 | ||
| 035 | |a (ZDB-89-EBL)EBL706779 | ||
| 035 | |a (OCoLC)755982651 | ||
| 035 | |a (DE-599)BVBBV044154986 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.802 |2 22 | |
| 100 | 1 | |a McDonald, Malcolm |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing plans |b how to prepare them, how to use them |c Malcolm McDonald, Hugh Wilson |
| 250 | |a 7th ed | ||
| 264 | 1 | |a Chichester, West Sussex, U.K. |b Wiley |c 2011 | |
| 300 | |a xvi, 573 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Planning | |
| 650 | 0 | 7 | |a Marketingkonzept |0 (DE-588)4120696-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingkonzept |0 (DE-588)4120696-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Wilson, Hugh |d 1962- |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD |a ZDB-30-PBE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029561831 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804177261322043392 |
|---|---|
| any_adam_object | |
| author | McDonald, Malcolm |
| author_facet | McDonald, Malcolm |
| author_role | aut |
| author_sort | McDonald, Malcolm |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV044154986 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC706779 (ZDB-89-EBL)EBL706779 (OCoLC)755982651 (DE-599)BVBBV044154986 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7th ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01637nmm a2200469zc 4500</leader><controlfield tag="001">BV044154986</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470669977</subfield><subfield code="9">0-470-66997-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470669976</subfield><subfield code="9">978-0-470-66997-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470670163</subfield><subfield code="9">978-0-470-67016-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC706779</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL706779</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)755982651</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044154986</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.802</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">McDonald, Malcolm</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing plans</subfield><subfield code="b">how to prepare them, how to use them</subfield><subfield code="c">Malcolm McDonald, Hugh Wilson</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7th ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester, West Sussex, U.K.</subfield><subfield code="b">Wiley</subfield><subfield code="c">2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvi, 573 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingkonzept</subfield><subfield code="0">(DE-588)4120696-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wilson, Hugh</subfield><subfield code="d">1962-</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield><subfield code="a">ZDB-30-PBE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029561831</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044154986 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:16Z |
| institution | BVB |
| isbn | 0470669977 9780470669976 9780470670163 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029561831 |
| oclc_num | 755982651 |
| open_access_boolean | |
| physical | xvi, 573 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDonald, Malcolm Verfasser aut Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson 7th ed Chichester, West Sussex, U.K. Wiley 2011 xvi, 573 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Marketing Management Marketing Planning Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Wilson, Hugh 1962- Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm Marketing plans how to prepare them, how to use them Marketing Management Marketing Planning Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4120696-4 (DE-588)4037589-4 |
| title | Marketing plans how to prepare them, how to use them |
| title_auth | Marketing plans how to prepare them, how to use them |
| title_exact_search | Marketing plans how to prepare them, how to use them |
| title_full | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_fullStr | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_full_unstemmed | Marketing plans how to prepare them, how to use them Malcolm McDonald, Hugh Wilson |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them, how to use them |
| topic | Marketing Management Marketing Planning Marketingkonzept (DE-588)4120696-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Management Marketing Planning Marketingkonzept Marketing |
| work_keys_str_mv | AT mcdonaldmalcolm marketingplanshowtopreparethemhowtousethem AT wilsonhugh marketingplanshowtopreparethemhowtousethem |