Laursen, G. H. N. (2011). Business analytics for sales and marketing managers: How to compete in the information age. John Wiley & Sons.
Chicago-Zitierstil (17. Ausg.)Laursen, Gert H. N. Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age. Hoboken [N.J.]: John Wiley & Sons, 2011.
MLA-Zitierstil (9. Ausg.)Laursen, Gert H. N. Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age. John Wiley & Sons, 2011.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.