Business analytics for sales and marketing managers: how to compete in the information age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken [N.J.]
John Wiley & Sons
2011
|
| Schriftenreihe: | Wiley and SAS business series
41 |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- |
| Beschreibung: | xiii, 242 p. |
| ISBN: | 9781118030370 9781118030387 9781118030363 |
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| 100 | 1 | |a Laursen, Gert H. N. |e Verfasser |4 aut | |
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| 264 | 1 | |a Hoboken [N.J.] |b John Wiley & Sons |c 2011 | |
| 300 | |a xiii, 242 p. | ||
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| 490 | 0 | |a Wiley and SAS business series |v 41 | |
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a Consumers' preferences |x Research | |
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Datensatz im Suchindex
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| bvnumber | BV044151748 |
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| dewey-full | 658.8/34 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/34 |
| dewey-search | 658.8/34 |
| dewey-sort | 3658.8 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044151748 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:10Z |
| institution | BVB |
| isbn | 9781118030370 9781118030387 9781118030363 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029558593 |
| oclc_num | 1222585943 |
| open_access_boolean | |
| physical | xiii, 242 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | John Wiley & Sons |
| record_format | marc |
| series2 | Wiley and SAS business series |
| spelling | Laursen, Gert H. N. Verfasser aut Business analytics for sales and marketing managers how to compete in the information age Gert H.N. Laursen Hoboken [N.J.] John Wiley & Sons 2011 xiii, 242 p. txt rdacontent c rdamedia cr rdacarrier Wiley and SAS business series 41 Includes bibliographical references and index "Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes"-- Consumers' preferences Research Consumers Research Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-91286-7 |
| spellingShingle | Laursen, Gert H. N. Business analytics for sales and marketing managers how to compete in the information age Consumers' preferences Research Consumers Research |
| title | Business analytics for sales and marketing managers how to compete in the information age |
| title_auth | Business analytics for sales and marketing managers how to compete in the information age |
| title_exact_search | Business analytics for sales and marketing managers how to compete in the information age |
| title_full | Business analytics for sales and marketing managers how to compete in the information age Gert H.N. Laursen |
| title_fullStr | Business analytics for sales and marketing managers how to compete in the information age Gert H.N. Laursen |
| title_full_unstemmed | Business analytics for sales and marketing managers how to compete in the information age Gert H.N. Laursen |
| title_short | Business analytics for sales and marketing managers |
| title_sort | business analytics for sales and marketing managers how to compete in the information age |
| title_sub | how to compete in the information age |
| topic | Consumers' preferences Research Consumers Research |
| topic_facet | Consumers' preferences Research Consumers Research |
| work_keys_str_mv | AT laursengerthn businessanalyticsforsalesandmarketingmanagershowtocompeteintheinformationage |