Managing customer relationships: a strategic framework
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2011
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xv, 512 p. |
| ISBN: | 9780470423479 0470423471 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044150512 | ||
| 003 | DE-604 | ||
| 005 | 20180228 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170217s2011 |||| o||u| ||||||eng d | ||
| 020 | |a 9780470423479 |c cloth |9 978-0-470-42347-9 | ||
| 020 | |a 0470423471 |c cloth |9 0-470-42347-1 | ||
| 035 | |a (ZDB-30-PAD)EBC644821 | ||
| 035 | |a (ZDB-89-EBL)EBL644821 | ||
| 035 | |a (OCoLC)704275233 | ||
| 035 | |a (DE-599)BVBBV044150512 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8/12 |2 22 | |
| 084 | |a QP 612 |0 (DE-625)141909: |2 rvk | ||
| 084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 100 | 1 | |a Peppers, Don |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing customer relationships |b a strategic framework |c Don Peppers, Martha Rogers |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Hoboken, N.J. |b Wiley |c c2011 | |
| 300 | |a xv, 512 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Customer relations |x Management | |
| 650 | 4 | |a Consumers' preferences | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Information storage and retrieval systems |x Marketing | |
| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
| 689 | 0 | 1 | |a Kundenorientierung |0 (DE-588)4316837-1 |D s |
| 689 | 0 | 2 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Rogers, Martha |d 1952- |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-0-470-42347-9 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-470-42347-1 |
| 912 | |a ZDB-30-PAD | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029557357 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804177253009981441 |
|---|---|
| any_adam_object | |
| author | Peppers, Don |
| author_facet | Peppers, Don |
| author_role | aut |
| author_sort | Peppers, Don |
| author_variant | d p dp |
| building | Verbundindex |
| bvnumber | BV044150512 |
| classification_rvk | QP 612 QP 620 QP 621 |
| collection | ZDB-30-PAD |
| ctrlnum | (ZDB-30-PAD)EBC644821 (ZDB-89-EBL)EBL644821 (OCoLC)704275233 (DE-599)BVBBV044150512 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02011nmm a2200541zc 4500</leader><controlfield tag="001">BV044150512</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180228 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170217s2011 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470423479</subfield><subfield code="c">cloth</subfield><subfield code="9">978-0-470-42347-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470423471</subfield><subfield code="c">cloth</subfield><subfield code="9">0-470-42347-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PAD)EBC644821</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-89-EBL)EBL644821</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)704275233</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044150512</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 612</subfield><subfield code="0">(DE-625)141909:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Peppers, Don</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Managing customer relationships</subfield><subfield code="b">a strategic framework</subfield><subfield code="c">Don Peppers, Martha Rogers</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2nd ed</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">Wiley</subfield><subfield code="c">c2011</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xv, 512 p.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers' preferences</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relationship marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information storage and retrieval systems</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenorientierung</subfield><subfield code="0">(DE-588)4316837-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Rogers, Martha</subfield><subfield code="d">1952-</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-0-470-42347-9</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-470-42347-1</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-PAD</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029557357</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV044150512 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:08Z |
| institution | BVB |
| isbn | 9780470423479 0470423471 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029557357 |
| oclc_num | 704275233 |
| open_access_boolean | |
| physical | xv, 512 p. |
| psigel | ZDB-30-PAD |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
| record_format | marc |
| spelling | Peppers, Don Verfasser aut Managing customer relationships a strategic framework Don Peppers, Martha Rogers 2nd ed Hoboken, N.J. Wiley c2011 xv, 512 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Customer relations Management Consumers' preferences Relationship marketing Information storage and retrieval systems Marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Rogers, Martha 1952- Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-42347-9 Erscheint auch als Druck-Ausgabe, Hardcover 0-470-42347-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Peppers, Don Managing customer relationships a strategic framework Customer relations Management Consumers' preferences Relationship marketing Information storage and retrieval systems Marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4236865-0 (DE-588)4316837-1 (DE-588)4120697-6 |
| title | Managing customer relationships a strategic framework |
| title_auth | Managing customer relationships a strategic framework |
| title_exact_search | Managing customer relationships a strategic framework |
| title_full | Managing customer relationships a strategic framework Don Peppers, Martha Rogers |
| title_fullStr | Managing customer relationships a strategic framework Don Peppers, Martha Rogers |
| title_full_unstemmed | Managing customer relationships a strategic framework Don Peppers, Martha Rogers |
| title_short | Managing customer relationships |
| title_sort | managing customer relationships a strategic framework |
| title_sub | a strategic framework |
| topic | Customer relations Management Consumers' preferences Relationship marketing Information storage and retrieval systems Marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Customer relations Management Consumers' preferences Relationship marketing Information storage and retrieval systems Marketing Kundenmanagement Kundenorientierung Marketingstrategie |
| work_keys_str_mv | AT peppersdon managingcustomerrelationshipsastrategicframework AT rogersmartha managingcustomerrelationshipsastrategicframework |