Successful marketing strategies for nonprofit organizations: winning in the age of the elusive donor
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Wiley
2011
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index "From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- |
| Beschreibung: | xxxii, 256 p |
| ISBN: | 9780470925515 |
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| 245 | 1 | 0 | |a Successful marketing strategies for nonprofit organizations |b winning in the age of the elusive donor |c Barry McLeish |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a New York |b Wiley |c 2011 | |
| 300 | |a xxxii, 256 p | ||
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| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- | ||
| 505 | 0 | |a pt. 1. Introduction -- pt. 2. The external analysis | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McLeish, Barry 1956- |
| author_facet | McLeish, Barry 1956- |
| author_role | aut |
| author_sort | McLeish, Barry 1956- |
| author_variant | b m bm |
| building | Verbundindex |
| bvnumber | BV044149962 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| contents | pt. 1. Introduction -- pt. 2. The external analysis |
| ctrlnum | (ZDB-30-PAD)EBC624569 (ZDB-89-EBL)EBL624569 (OCoLC)692197101 (DE-599)BVBBV044149962 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV044149962 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:07Z |
| institution | BVB |
| isbn | 9780470925515 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029556807 |
| oclc_num | 692197101 |
| open_access_boolean | |
| physical | xxxii, 256 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Wiley |
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| spelling | McLeish, Barry 1956- Verfasser aut Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor Barry McLeish 2nd ed New York Wiley 2011 xxxii, 256 p txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers. Techniques for analyzing your market and developing a comprehensive marketing plan. Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility. Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization. Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed."-- pt. 1. Introduction -- pt. 2. The external analysis Nonprofit organizations Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Nonprofit-Organisation (DE-588)4293729-2 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-470-52981-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McLeish, Barry 1956- Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor pt. 1. Introduction -- pt. 2. The external analysis Nonprofit organizations Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4293729-2 (DE-588)4037589-4 |
| title | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor |
| title_auth | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor |
| title_exact_search | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor |
| title_full | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor Barry McLeish |
| title_fullStr | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor Barry McLeish |
| title_full_unstemmed | Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor Barry McLeish |
| title_short | Successful marketing strategies for nonprofit organizations |
| title_sort | successful marketing strategies for nonprofit organizations winning in the age of the elusive donor |
| title_sub | winning in the age of the elusive donor |
| topic | Nonprofit organizations Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Nonprofit organizations Marketing Nonprofit-Organisation Marketing |
| work_keys_str_mv | AT mcleishbarry successfulmarketingstrategiesfornonprofitorganizationswinningintheageoftheelusivedonor |