Branded!: how retailers engage consumers with social media and mobility
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2010
|
| Schriftenreihe: | Wiley and SAS business series
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xx, 264 p |
| ISBN: | 9780470768679 |
Internformat
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| 245 | 1 | 0 | |a Branded! |b how retailers engage consumers with social media and mobility |c Bernie Brennan, Lori Schafer |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2010 | |
| 300 | |a xx, 264 p | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Wiley and SAS business series | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media |x Economic aspects | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Telemarketing | |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029556789 | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Brennan, Bernie |
| author_facet | Brennan, Bernie |
| author_role | aut |
| author_sort | Brennan, Bernie |
| author_variant | b b bb |
| building | Verbundindex |
| bvnumber | BV044149944 |
| collection | ZDB-30-PAD ZDB-30-PBE |
| ctrlnum | (ZDB-30-PAD)EBC624459 (ZDB-89-EBL)EBL624459 (OCoLC)678547156 (DE-599)BVBBV044149944 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044149944 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:07Z |
| institution | BVB |
| isbn | 9780470768679 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029556789 |
| oclc_num | 678547156 |
| open_access_boolean | |
| physical | xx, 264 p |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley and SAS business series |
| spelling | Brennan, Bernie Verfasser aut Branded! how retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer Hoboken, NJ Wiley 2010 xx, 264 p txt rdacontent c rdamedia cr rdacarrier Wiley and SAS business series Includes bibliographical references and index Internet marketing Social media Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Soziale Software (DE-588)7550143-0 s 1\p DE-604 Schafer, Lori Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Brennan, Bernie Branded! how retailers engage consumers with social media and mobility Internet marketing Social media Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7706419-7 |
| title | Branded! how retailers engage consumers with social media and mobility |
| title_auth | Branded! how retailers engage consumers with social media and mobility |
| title_exact_search | Branded! how retailers engage consumers with social media and mobility |
| title_full | Branded! how retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_fullStr | Branded! how retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_full_unstemmed | Branded! how retailers engage consumers with social media and mobility Bernie Brennan, Lori Schafer |
| title_short | Branded! |
| title_sort | branded how retailers engage consumers with social media and mobility |
| title_sub | how retailers engage consumers with social media and mobility |
| topic | Internet marketing Social media Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software (DE-588)7550143-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Social media Economic aspects Branding (Marketing) Online social networks Telemarketing Soziale Software Online-Marketing |
| work_keys_str_mv | AT brennanbernie brandedhowretailersengageconsumerswithsocialmediaandmobility AT schaferlori brandedhowretailersengageconsumerswithsocialmediaandmobility |