Web advertising: new forms of communication on the Internet
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Philadelphia, PA
John Benjamins
2004
|
Schriftenreihe: | Pragmatics & beyond
131 |
Schlagworte: | |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | xiv, 227p |
ISBN: | 1588116034 |
Internformat
MARC
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100 | 1 | |a Janoschka, Anja |e Verfasser |0 (DE-588)1186076011 |4 aut | |
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264 | 1 | |a Philadelphia, PA |b John Benjamins |c 2004 | |
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490 | 1 | |a Pragmatics & beyond |v new ser. 131 | |
500 | |a Includes bibliographical references and index | ||
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689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
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689 | 0 | |8 2\p |5 DE-604 | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Janoschka, Anja |
author_GND | (DE-588)1186076011 |
author_facet | Janoschka, Anja |
author_role | aut |
author_sort | Janoschka, Anja |
author_variant | a j aj |
building | Verbundindex |
bvnumber | BV044149725 |
collection | ZDB-30-PAD ZDB-30-PBE |
ctrlnum | (ZDB-30-PAD)EBC623280 (ZDB-89-EBL)EBL623280 (OCoLC)732804594 (DE-599)BVBBV044149725 |
dewey-full | 659.14/4 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.14/4 |
dewey-search | 659.14/4 |
dewey-sort | 3659.14 14 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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genre_facet | Hochschulschrift |
id | DE-604.BV044149725 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:45:06Z |
institution | BVB |
isbn | 1588116034 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029556570 |
oclc_num | 732804594 |
open_access_boolean | |
physical | xiv, 227p |
psigel | ZDB-30-PAD ZDB-30-PBE |
publishDate | 2004 |
publishDateSearch | 2004 |
publishDateSort | 2004 |
publisher | John Benjamins |
record_format | marc |
series | Pragmatics & beyond |
series2 | Pragmatics & beyond |
spelling | Janoschka, Anja Verfasser (DE-588)1186076011 aut Web advertising new forms of communication on the Internet Anja Janoschka Philadelphia, PA John Benjamins 2004 xiv, 227p txt rdacontent c rdamedia cr rdacarrier Pragmatics & beyond new ser. 131 Includes bibliographical references and index Internet advertising Internet marketing Online-Werbung (DE-588)7636951-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Internet (DE-588)4308416-3 s Werbung (DE-588)4065541-6 s Kommunikation (DE-588)4031883-7 s 2\p DE-604 Online-Werbung (DE-588)7636951-1 s 3\p DE-604 Online-Marketing (DE-588)7706419-7 s 4\p DE-604 Pragmatics & beyond 131 (DE-604)BV043595725 131 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Janoschka, Anja Web advertising new forms of communication on the Internet Pragmatics & beyond Internet advertising Internet marketing Online-Werbung (DE-588)7636951-1 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd |
subject_GND | (DE-588)7636951-1 (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)7706419-7 (DE-588)4308416-3 (DE-588)4113937-9 |
title | Web advertising new forms of communication on the Internet |
title_auth | Web advertising new forms of communication on the Internet |
title_exact_search | Web advertising new forms of communication on the Internet |
title_full | Web advertising new forms of communication on the Internet Anja Janoschka |
title_fullStr | Web advertising new forms of communication on the Internet Anja Janoschka |
title_full_unstemmed | Web advertising new forms of communication on the Internet Anja Janoschka |
title_short | Web advertising |
title_sort | web advertising new forms of communication on the internet |
title_sub | new forms of communication on the Internet |
topic | Internet advertising Internet marketing Online-Werbung (DE-588)7636951-1 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Online-Marketing (DE-588)7706419-7 gnd Internet (DE-588)4308416-3 gnd |
topic_facet | Internet advertising Internet marketing Online-Werbung Kommunikation Werbung Online-Marketing Internet Hochschulschrift |
volume_link | (DE-604)BV043595725 |
work_keys_str_mv | AT janoschkaanja webadvertisingnewformsofcommunicationontheinternet |