Methods for assessing brand value: a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Electronic eBook |
| Language: | English |
| Published: |
Hamburg
Diplomica Verlag
2008
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| Subjects: | |
| Item Description: | Cover title Includes bibliographical references |
| Physical Description: | v, 97 p. |
| ISBN: | 9783836658720 9783836608725 |
Staff View
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:04Z |
| institution | BVB |
| isbn | 9783836658720 9783836608725 |
| language | English |
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| spelling | J., Tatiana Soto Verfasser aut Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Tatiana Soto J. Hamburg Diplomica Verlag 2008 v, 97 p. txt rdacontent c rdamedia cr rdacarrier Cover title Includes bibliographical references Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007 Branding (Marketing) Brand name products Valuation Corporate image (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | J., Tatiana Soto Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Branding (Marketing) Brand name products Valuation Corporate image |
| subject_GND | (DE-588)4113937-9 |
| title | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |
| title_auth | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |
| title_exact_search | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |
| title_full | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Tatiana Soto J. |
| title_fullStr | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Tatiana Soto J. |
| title_full_unstemmed | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Tatiana Soto J. |
| title_short | Methods for assessing brand value |
| title_sort | methods for assessing brand value a comparison between the interbrand model and the bbdos brand equity evaluator model |
| title_sub | a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |
| topic | Branding (Marketing) Brand name products Valuation Corporate image |
| topic_facet | Branding (Marketing) Brand name products Valuation Corporate image Hochschulschrift |
| work_keys_str_mv | AT jtatianasoto methodsforassessingbrandvalueacomparisonbetweentheinterbrandmodelandthebbdosbrandequityevaluatormodel |