Methods for assessing brand value: a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Diplomica Verlag
2008
|
| Schlagworte: | |
| Beschreibung: | Cover title Includes bibliographical references |
| Beschreibung: | v, 97 p. |
| ISBN: | 9783836658720 9783836608725 |
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| 245 | 1 | 0 | |a Methods for assessing brand value |b a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |c Tatiana Soto J. |
| 264 | 1 | |a Hamburg |b Diplomica Verlag |c 2008 | |
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| 500 | |a Includes bibliographical references | ||
| 502 | |a Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007 | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x Valuation | |
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Datensatz im Suchindex
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| author | J., Tatiana Soto |
| author_facet | J., Tatiana Soto |
| author_role | aut |
| author_sort | J., Tatiana Soto |
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| bvnumber | BV044148374 |
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| dewey-full | 658.827 |
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Electronic eBook |
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| id | DE-604.BV044148374 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:04Z |
| institution | BVB |
| isbn | 9783836658720 9783836608725 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029555219 |
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| physical | v, 97 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2008 |
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| publisher | Diplomica Verlag |
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| spelling | J., Tatiana Soto Verfasser aut Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Tatiana Soto J. Hamburg Diplomica Verlag 2008 v, 97 p. txt rdacontent c rdamedia cr rdacarrier Cover title Includes bibliographical references Zugl. Fachhochschule Osnabrück, Osnabrück, Deutschland, MA-Thesis/Master, 2007 Branding (Marketing) Brand name products Valuation Corporate image (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | J., Tatiana Soto Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Branding (Marketing) Brand name products Valuation Corporate image |
| subject_GND | (DE-588)4113937-9 |
| title | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |
| title_auth | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |
| title_exact_search | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |
| title_full | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Tatiana Soto J. |
| title_fullStr | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Tatiana Soto J. |
| title_full_unstemmed | Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model Tatiana Soto J. |
| title_short | Methods for assessing brand value |
| title_sort | methods for assessing brand value a comparison between the interbrand model and the bbdos brand equity evaluator model |
| title_sub | a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model |
| topic | Branding (Marketing) Brand name products Valuation Corporate image |
| topic_facet | Branding (Marketing) Brand name products Valuation Corporate image Hochschulschrift |
| work_keys_str_mv | AT jtatianasoto methodsforassessingbrandvalueacomparisonbetweentheinterbrandmodelandthebbdosbrandequityevaluatormodel |