Innovative marketing strategy: balancing commercial goal and corporate social responsibility
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mumbai [India]
Himalaya Pub. House
2010
|
| Ausgabe: | 1st ed |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | 354 p. |
| ISBN: | 9788184885279 |
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| 245 | 1 | 0 | |a Innovative marketing strategy |b balancing commercial goal and corporate social responsibility |c eds., Kamal Gupta, V.B. Angadi, M.R. Das |
| 250 | |a 1st ed | ||
| 264 | 1 | |a Mumbai [India] |b Himalaya Pub. House |c 2010 | |
| 300 | |a 354 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Gupta, Kamal |e Sonstige |4 oth | |
| 700 | 1 | |a Angadi, V. B. |e Sonstige |4 oth | |
| 700 | 1 | |a Das, M. R. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV044147010 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:45:02Z |
| institution | BVB |
| isbn | 9788184885279 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029553855 |
| oclc_num | 681734093 |
| open_access_boolean | |
| physical | 354 p. |
| psigel | ZDB-30-PAD ZDB-30-PBE |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | Himalaya Pub. House |
| record_format | marc |
| spelling | Innovative marketing strategy balancing commercial goal and corporate social responsibility eds., Kamal Gupta, V.B. Angadi, M.R. Das 1st ed Mumbai [India] Himalaya Pub. House 2010 354 p. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references Marketing Management Strategic planning Gupta, Kamal Sonstige oth Angadi, V. B. Sonstige oth Das, M. R. Sonstige oth |
| spellingShingle | Innovative marketing strategy balancing commercial goal and corporate social responsibility Marketing Management Strategic planning |
| title | Innovative marketing strategy balancing commercial goal and corporate social responsibility |
| title_auth | Innovative marketing strategy balancing commercial goal and corporate social responsibility |
| title_exact_search | Innovative marketing strategy balancing commercial goal and corporate social responsibility |
| title_full | Innovative marketing strategy balancing commercial goal and corporate social responsibility eds., Kamal Gupta, V.B. Angadi, M.R. Das |
| title_fullStr | Innovative marketing strategy balancing commercial goal and corporate social responsibility eds., Kamal Gupta, V.B. Angadi, M.R. Das |
| title_full_unstemmed | Innovative marketing strategy balancing commercial goal and corporate social responsibility eds., Kamal Gupta, V.B. Angadi, M.R. Das |
| title_short | Innovative marketing strategy |
| title_sort | innovative marketing strategy balancing commercial goal and corporate social responsibility |
| title_sub | balancing commercial goal and corporate social responsibility |
| topic | Marketing Management Strategic planning |
| topic_facet | Marketing Management Strategic planning |
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